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QS Research – research methods
Continuing our feature on original QS Research, reflecting the minds and intentions of postgraduate applicants around the world, we examine one of the crunch issues around your decision to apply to grad school. This month, we examine research methods.
Investment of your time and money into a postgraduate programme that will enrich your career prospects is what you really want as a prospective student
Universities employ a number of tactics to make themselves as attractive as possible to potential students. The Internet, printed material, education fairs, professional admissions staff and well-briefed alumni are common to all. The QS survey reflects the importance of the Internet as the core marketing and promotional tool for postgraduate programmes all over the world, with a score of 3.4 on a 4 scale. However, candidates still place great value on face-to-face contact with admissions officers individually, or by attending education fairs. These scored above 3 on the QS weighted response indicating their significance in the decision-making process.
The QS survey reflects the importance of the Internet as the core marketing and promotional tool for postgraduate programmes all over the world
In this context, the importance of events such as the QS World Grad School Tour is increasing, by providing face-to-face access to admissions staff of over 140 institutions from around the world to postgraduate applicants. Only 5% of the survey respondents did not find the QS World Grad School Tour useful in supporting their postgraduate programme decision-making process.
Of course, these findings are only logical. Investment of your time and money into a postgraduate programme that will enrich your career prospects is what you really want as a prospective student. To ensure that you make the right choices, a varied research method is completely necessary and for those that can’t afford to fly and visit the university of their choice, attending an education fair might well be the only chance to “meet” a representative before you actually enrol.
