Marketing

Program Description

This program equips students with basic theories of economics and management, broad knowledge of domestic and international marketing, capabilities in planning, and practice in marketing management. Students will be able to take responsibilities in the areas of marketing, business development and management with domestic and multinational companies.

Program Details

Institution

Guang Hua School of Management - Guanghua guanli xueyuan

Duration

4 Years

Study Level

Undergraduate

Study Mode

Full Time

Qualification

BA

Application Process

International applicants for undergraduate degree programs should submit applications to Peking University's International Students Division, in person or through an authorized representative, in early March. Mailed applications are not accepted at present. The annual entrance examination for international applicants is in April. Interested students can visit www.oir.pku.edu.cn for updated information. For questions concerning the examination or related matters, please contact Peking University's Student Enrollment Office (www.gotopku.com).