Students Online: Global Trends 2014

Free to download or read online, the guide covers:

How do prospective students use digital resources to research higher education? This report on global trends in students’ online usage draws on a survey of more than 2,200 prospective students worldwide. “Almost 40% of respondents reported difficulty finding information about scholarships and funding, while almost 20% identified student visas as a problem area.” Students Online: Global Trends, page 6 “Email remains the preferred method of communication, but response times need to be improved to keep pace with the new expectations and immediacy offered by social media.” Students Online: Global Trends, page 21

Prospective students’ online usage patterns
Attitudes towards different types of digital resource
Informational challenges and communication preferences
Patterns based on location, age and gender

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