Management with Marketing (MSc) Program By Birkbeck, University of London |Top Universities
Program Duration

12 monthsProgram duration

Main Subject Area

Business and Management StudiesMain Subject Area

Program overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Drawing upon the Department of Management's areas of research expertise, this programme provides a solid grounding in key aspects of business and management while allowing you to specialise through a range of option modules focusing on marketing. The programme examines the essentials of management theory and practice and the core principles and practice of business and organisations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organisation and of other types of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations. You will then use your critical analysis and independent judgement skills to write a dissertation setting out solutions to complex managerial problems in all types of organisation. This Master's programme differs from the typical MBA in that it covers fewer subjects but in more depth. You will learn more than just the current management fashions and buzzwords: you will also learn about the evidence upon which management theories are based. 

Program overview

Main Subject

Business and Management Studies

Degree

MSc

Study Level

Masters

Drawing upon the Department of Management's areas of research expertise, this programme provides a solid grounding in key aspects of business and management while allowing you to specialise through a range of option modules focusing on marketing. The programme examines the essentials of management theory and practice and the core principles and practice of business and organisations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organisation and of other types of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations. You will then use your critical analysis and independent judgement skills to write a dissertation setting out solutions to complex managerial problems in all types of organisation. This Master's programme differs from the typical MBA in that it covers fewer subjects but in more depth. You will learn more than just the current management fashions and buzzwords: you will also learn about the evidence upon which management theories are based. 

Admission requirements

Undergraduate

6+
2+
Jan-2000

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Birkbeck, University of London is a world-class research and teaching institution ranked in the top 250 universities world-wide in the Times Higher World University Rankings 2016-17. As a college of the University of London, Birkbeck awards internationally respected University of London qualifications and offers a unique opportunity to study in the evening alongside London’s working professionals.

Located in historic Bloomsbury, Birkbeck is at the heart of the University of London's city centre campus. Students from over 120 countries study at Birkbeck, attracted to the vibrant academic community and the opportunity to find part-time work while attending classes in the evening. Birkbeck offers a wide range of full time undergraduate courses within five schools (School of Arts, School of Business, Economics & Informatics, School of Science, School of Law and School of Social Sciences, History & Philosophy) and awards internationally respected University of London qualifications.

International students can check for details of equivalences of qualifications at bbk.ac.uk/international and can also take advantage of various scholarship opportunities. There are a wide range of accommodation options available to Birkbeck students, including University of London Halls of Residence, private student accommodation and flat-shares with other students. For more information on applying to study at Birkbeck as an international student, please email [email protected]


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Birkbeck, University of London is one of the world's top research-intensive universities and is ranked in the top 250 universities world-wide in the Times Higher World University Rankings 2016-17. As a college of the University of London, Birkbeck awards internationally respected qualifications and offers students a unique opportunity to study in the evening alongside London's working professionals.

Located in historic Bloomsbury, Birkbeck is at the heart of the University of London's city centre campus. Students from over 120 countries study at Birkbeck, attracted to the vibrant academic community and the opportunity to find part-time work while attending classes in the evening. Birkbeck offers a wide range of full time Master's (MA/MSc/MRes) and Research (MPhil/PhD) courses within five schools (School of Arts, School of Business, Economics & Informatics, School of Science, School of Law and School of Social Sciences, History & Philosophy) and awards internationally respected University of London qualifications.

International students can check for details of equivalences of qualifications at bbk.ac.uk/international and can also take advantage of various scholarship opportunities. There are a wide range of accommodation options available to Birkbeck students, including University of London Halls of Residence, private student accommodation and flat-shares with other students. For more information on applying to study at Birkbeck as an international student, please email [email protected]


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