Marketing Communications (MSc) Program By Birkbeck, University of London |Top Universities
Program Duration

12 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice. Students will learn about organisational decision-making processes and how to define and solve marketing communications problems. Students will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so they can identify appropriate practical tools. 

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice. Students will learn about organisational decision-making processes and how to define and solve marketing communications problems. Students will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so they can identify appropriate practical tools. 

Admission requirements

Undergraduate

6+
2+
Jan-2000

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Birkbeck, University of London is a world-class research and teaching institution ranked in the top 250 universities world-wide in the Times Higher World University Rankings 2016-17. As a college of the University of London, Birkbeck awards internationally respected University of London qualifications and offers a unique opportunity to study in the evening alongside London’s working professionals.

Located in historic Bloomsbury, Birkbeck is at the heart of the University of London's city centre campus. Students from over 120 countries study at Birkbeck, attracted to the vibrant academic community and the opportunity to find part-time work while attending classes in the evening. Birkbeck offers a wide range of full time undergraduate courses within five schools (School of Arts, School of Business, Economics & Informatics, School of Science, School of Law and School of Social Sciences, History & Philosophy) and awards internationally respected University of London qualifications.

International students can check for details of equivalences of qualifications at bbk.ac.uk/international and can also take advantage of various scholarship opportunities. There are a wide range of accommodation options available to Birkbeck students, including University of London Halls of Residence, private student accommodation and flat-shares with other students. For more information on applying to study at Birkbeck as an international student, please email [email protected]


Archaeology (BA)

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Archaeology (BA)

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Classics (BA)

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Classics (BA)

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English (BA)

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English (BA)

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Geography (BSc)

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Geography (BSc)

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German (BA)

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German (BA)

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History (BA)

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History (BA)

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Liberal Arts (BA)

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Liberal Arts (BA)

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Liberal Arts (BA)

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Philosophy (BA)

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Philosophy (BA)

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Economics (BSc)

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Economics (BSc)

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Law (LLB)

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Law (LLB)

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Politics (BA)

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Politics (BA)

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Birkbeck, University of London is one of the world's top research-intensive universities and is ranked in the top 250 universities world-wide in the Times Higher World University Rankings 2016-17. As a college of the University of London, Birkbeck awards internationally respected qualifications and offers students a unique opportunity to study in the evening alongside London's working professionals.

Located in historic Bloomsbury, Birkbeck is at the heart of the University of London's city centre campus. Students from over 120 countries study at Birkbeck, attracted to the vibrant academic community and the opportunity to find part-time work while attending classes in the evening. Birkbeck offers a wide range of full time Master's (MA/MSc/MRes) and Research (MPhil/PhD) courses within five schools (School of Arts, School of Business, Economics & Informatics, School of Science, School of Law and School of Social Sciences, History & Philosophy) and awards internationally respected University of London qualifications.

International students can check for details of equivalences of qualifications at bbk.ac.uk/international and can also take advantage of various scholarship opportunities. There are a wide range of accommodation options available to Birkbeck students, including University of London Halls of Residence, private student accommodation and flat-shares with other students. For more information on applying to study at Birkbeck as an international student, please email [email protected]


Cities (MA)

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Cities (MA)

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Cities (MSc)

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Cities (MSc)

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Classics (MA)

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Classics (MA)

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Classics (MPhil)

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Classics (MPhil)

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Dramaturgy (MA)

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Dramaturgy (MA)

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Geography (MSc)

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Geography (MSc)

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History (MPhil)

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History (MPhil)

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History (MRes)

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History (MRes)

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Philosophy (MA)

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Philosophy (MA)

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Philosophy (MRes)

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Philosophy (MRes)

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Finance (MSc)

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Finance (MSc)

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Management (MRes)

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Management (MRes)

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Management (MSc)

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Management (MSc)

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Marketing (MSc)

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Marketing (MSc)

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Psychology (MRes)

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Psychology (MRes)

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Psychology (MSc)

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Psychology (MSc)

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Criminology (MSc)

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Criminology (MSc)

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Economics (MPhil)

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Economics (MPhil)

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Economics (MRes)

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Economics (MSc)

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Economics (MSc)

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Human Rights (MA)

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Human Rights (MA)

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Journalism (MA)

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Journalism (MA)

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Law (MPhil)

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Law (MPhil)

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Law General (LLM)

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Law General (LLM)

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Politics (MPhil)

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Politics (MPhil)

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Politics (MRes)

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Politics (MRes)

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Sociology (MPhil)

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Sociology (MPhil)

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