Marketing Communications (MSc)

Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice. Students will learn about organisational decision-making processes and how to define and solve marketing communications problems. Students will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so they can identify appropriate practical tools.