Bachelor of Applied Arts (B.A.A.) in Communication

This program mission is to educate students of Central Michigan University in the study of communication for the purpose of developing communication skills for effective citizenship, personal relationships, and membership in diverse community, corporate, and social organizations. Toward this end, COM Area faculty will pursue two inter-related educational objectives: to develop student understands of the knowledge base, scholarly activities, and critical practices of the communication discipline; and to enable students to apply their knowledge of the communication discipline in ways that reflect competent, appropriate, and ethical choices in interaction with other human beings. Students who are seeking other majors and minors find that courses such as public speaking, small group communication, interpersonal communication and research writing help them build a solid communication foundation. Courses in areas such as conflict, family communication, classroom communication and interviewing help students prepare for a range of communication experiences. The career opportunities includes: business operations manager, chief financial officer, marketing specialist, media planner, public relations specialist, customer service representative, education university admissions adviser, school counselor, sales account executive, sales analyst, and claims representative.