Master of Marketing and Innovation Management Postgraduate Program By Edith Cowan University |Top Universities
Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Study Level

Masters

This course is designed to develop and educate managers, and to provide the skills necessary to create value for an organization, their customers, their partners and society at large. Students will acquire the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This course emphasizes on providing students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans. The Master of Marketing and Innovation Management is accredited by the Australian Marketing Institute (AMI).

Program overview

Main Subject

Marketing

Study Level

Masters

This course is designed to develop and educate managers, and to provide the skills necessary to create value for an organization, their customers, their partners and society at large. Students will acquire the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This course emphasizes on providing students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans. The Master of Marketing and Innovation Management is accredited by the Australian Marketing Institute (AMI).

Admission requirements

Undergraduate

84+
6+
176+
58+
Jan-2000

Tuition fee and scholarships

Domestic Students

83,800 AUD
-

International Students

0 AUD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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At Edith Cowan University (ECU), we understand that choosing a career is a challenging and important decision. In determining your area of study, our advice is to consider your interests and ambitions, what motivates you, and what will challenge you. If further guidance is needed, our supportive staff are available to talk to you about what courses may be compatible with your interests, as well as provide information on the different pathways available to you to pursue your ambitions.

ECU provides the ideal learning environment for people to reach their potential. Located in Western Australia, our industry-relevant teaching and research, supportive study environment and award-winning facilities help prepare our students to become valuable contributors to the well-being and sustainability of our communities, both locally and internationally. In addition to developing important academic and professional skills, you will make new and possibly life-long friends, whilst enjoying the welcoming culture and friendly environment.

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