Bachelor of Marketing, Advertising and Public Relations Undergraduate Program By Edith Cowan University |Top Universities
Home Universities Edith Cowan University Bachelor of Marketing, Advertising and Public Relations

Bachelor of Marketing, Advertising and Public Relations

Location

Edith Cowan Joondalup Campus, Joondalup, Australia
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Tuitionfee

92,250 AUDTuition Fee/year

Main Subject Area

MarketingMain Subject Area

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University CTA

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

This degree combines the fields of marketing, advertising and public relations, hence allowing students to diversify their creative skills and strategic business management knowledge.The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry. Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts. Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

This degree combines the fields of marketing, advertising and public relations, hence allowing students to diversify their creative skills and strategic business management knowledge.The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry. Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts. Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

Admission Requirements

70+
6+
169+
52+
1090+
70+

Jan-2000

Tuition fees

Domestic
33,600 AUD
International
92,250 AUD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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How to get a full scholarship

Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.

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Scholarships to Study Abroad

Scholarships to study abroad

Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.

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Scholarship Applications: Frequently Asked Questions main image

Scholarship Applications: Frequently Asked Questions

Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.

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