Bachelor of Marketing, Advertising and Public Relations Undergraduate Program By Edith Cowan University |Top Universities

Bachelor of Marketing, Advertising and Public Relations

Tuitionfee

92,250 AUDTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

This degree combines the fields of marketing, advertising and public relations, hence allowing students to diversify their creative skills and strategic business management knowledge.The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry. Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts. Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

This degree combines the fields of marketing, advertising and public relations, hence allowing students to diversify their creative skills and strategic business management knowledge.The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry. Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts. Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

Admission Requirements

70+
6+
169+
52+
1090+
70+

Jan-2000

Tuition fees

Domestic
33,600 AUD
International
92,250 AUD

Scholarships

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