Master in Customer Experience & Innovation Program By IE Business School |Top Universities
Program Duration

10 monthsProgram duration

Tuitionfee

36,000 EURTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Master in Customer Experience & Innovation equips you to become a proactive agent of change in human-centered design, service design, product design and experience design, with a strong focus on empowering you to make a real impact in the sector. By rethinking the customer journey, you will learn to create seamless, synchronized customer experiences across products, services and businesses.


Gaining new skills centered on creativity, analytics, sales, business, strategy and digital marketing, you'll find innovative ways to shape CX, adding value to both consumers and organizations. At the same time, we’ll walk with you hand-in-hand as you explore your passions, strengths, gaps and goals, then help you curate your own learning journey accordingly to align your ideal career path. In this way, we’ll guide you to discover the next best you.


Our comprehensive, ten-month program is complemented by a common Core Period designed to provide all students in our Marketing, Communication & Sales pathway with the fundamental knowledge to succeed in their studies. These sessions combine skills centered on creativity, analytics, sales, business, strategy and digital marketing. After you complete the Core Period, you will continue your learning journey in your chosen specialization.


Additional certifications will boost your employability further still, with Salesforce, AWS, Google and IE University's proprietary Sustainability Certificate all available options to help you progress in your selected path. Similarly, we will spark your personal development with immersive, international experiences, including the Global Immersion Week or Social Impact Week, offering invaluable firsthand insights in notable hubs such as London, Amsterdam, Ghana or South Africa. And with our three-month Career Booster period, you'll have the opportunity to gain specialized knowledge, tools and expertise in Marketing and Tech, Marketing for Consumer Goods, or Luxury and Fashion.


*The 2024-2025 intake starts on September 9th.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

The Master in Customer Experience & Innovation equips you to become a proactive agent of change in human-centered design, service design, product design and experience design, with a strong focus on empowering you to make a real impact in the sector. By rethinking the customer journey, you will learn to create seamless, synchronized customer experiences across products, services and businesses.


Gaining new skills centered on creativity, analytics, sales, business, strategy and digital marketing, you'll find innovative ways to shape CX, adding value to both consumers and organizations. At the same time, we’ll walk with you hand-in-hand as you explore your passions, strengths, gaps and goals, then help you curate your own learning journey accordingly to align your ideal career path. In this way, we’ll guide you to discover the next best you.


Our comprehensive, ten-month program is complemented by a common Core Period designed to provide all students in our Marketing, Communication & Sales pathway with the fundamental knowledge to succeed in their studies. These sessions combine skills centered on creativity, analytics, sales, business, strategy and digital marketing. After you complete the Core Period, you will continue your learning journey in your chosen specialization.


Additional certifications will boost your employability further still, with Salesforce, AWS, Google and IE University's proprietary Sustainability Certificate all available options to help you progress in your selected path. Similarly, we will spark your personal development with immersive, international experiences, including the Global Immersion Week or Social Impact Week, offering invaluable firsthand insights in notable hubs such as London, Amsterdam, Ghana or South Africa. And with our three-month Career Booster period, you'll have the opportunity to gain specialized knowledge, tools and expertise in Marketing and Tech, Marketing for Consumer Goods, or Luxury and Fashion.


*The 2024-2025 intake starts on September 9th.

Admission requirements

Undergraduate

100+
7+
10 Months
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

36,000 EUR
-

International Students

36,000 EUR
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

banner
download_icon Download Scholarship Guide

More programs from the university

IE Business School runs master's degree programs, executive master's degrees, executive education programs, PhD and DBA programs. Approximately 1,900 students from 90 countries undertake degree programs at IE each year. There are approximately 5,600 annual participants in the school's executive education programs.


International MBA

The International MBA is our flagship 1-year full-time MBA program in Madrid. This transformational journey shapes professionals and entrepreneurs, turning them into leaders that generate impact and drive change around the world.

Quick Facts:

  • Full Time
  • 12 Months
  • September & January start
  • 5 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


Global Online MBA

The Global Online MBA is a unique and challenging Blended program that gives you the tools to boost your career potential over the course of 17 months without sacrificing professional momentum.

Quick Facts:

  • Blended Methodology (Online & Madrid)
  • 17 Months
  • October & February start
  • 7 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


Executive MBA (in English)

The Executive MBA at IE Business School is a 15-month journey that brings together business leaders from diverse cultural and professional backgrounds and gives them exclusive access to invaluable insights across the business world. 

Quick Facts:

  • Blended Methodology (Online + Madrid + 2 optional international weeks)
  • 15 Months
  • April & September start
  • 12 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


Executive MBA Presencial (En Español)

El Executive MBA es una experiencia única y transformadora. Durante 10 meses, el programa te brinda la formación y las herramientas necesarias para poder afrontar los retos del futuro empresarial con éxito y desarrollar tus habilidades de liderazgo.

Quick Facts:

  • Presencial en fines de semana
  • 10 Months
  • October & February start
  • 9 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.

 

Executive MBA Blended (En Español)

El Executive MBA Blended es un programa oficial creado para potenciar tu transformación profesional. Un programa flexible adaptado a tus necesidades de crecimiento y coherente con el entorno globalizado e interconectado en el que vives.

Quick Facts:

  • Metodología Blended (Online y Madrid)
  • 13 Months
  • October & May start
  • 11 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


Global Executive MBA

Our Global Executive MBA provides you with a transformational learning experience, connecting you to a network of high-achieving global leaders. This 15-month blended program will challenge you, change you, and inspire you to reach new limits.  

Quick Facts:

  • Blended Methodology (Madrid, Singapore, Los Angeles, Sao Paulo & Online)
  • 15 Months
  • May & October start
  • 16 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


IE Brown Executive MBA

Anchored in the values and strengths of both institutions, the IE Brown Executive MBA is a 15-month program designed for executives who seek to inspire those around them and disrupt the future of business.

Quick Facts:

  • Blended Methodology (Madrid, Cape Town, Providence and Online)
  • 15 Months
  • March start
  • 15 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


IE-SMU MBA

Anchored in the values and strengths of both institutions, the IE Brown Executive MBA is a 15-month program designed for executives who seek to inspire those around them and disrupt the future of business.

Quick Facts:

  • Blended Methodology (Madrid, Singapore, and Online)
  • 13 Months
  • October start
  • 7 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


Master in Management

Discover business and build your global network during a 1 year program with different customization opportunities including 6 different tracks and more than 50 free electives, to give you complete control over your career trajectory.

Quick Facts:

  • Full Time
  • 10 Months
  • September & February start
  • 1 Year Average of Professional Experience
  • GMAT, GRE or IEGAT.


Master in Finance

Our Master in Finance is a 10-month program developed by capital markets professionals that prepares students for the CFA level I exam and increases candidate's appeal for recruitment processes for leading financial institutions.

Quick Facts:

  • Full Time
  • 10 Months
  • September start
  • 1 Year Average of Professional Experience
  • GMAT, GRE or IEGAT.


Master in Advanced Finance

The Master in Advanced Finance program is a 14-month program developed by capital market professionals, for financiers, in line with the demand of the recruiting market. Intended for those who wish to take their career to the next level.

Quick Facts:

  • Full Time
  • 14 Months
  • April start
  • 4,5 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


Global Master in Finance

This 15-month program is aimed at executive professionals with a minimum of 5 years work experience in the world of finance or related field. Our Blended Methodology allows participants to obtain a Master degree while staying at work.

Quick Facts:

  • Blended Methodology (Madrid, London, Online) 
  • 15 Months
  • October start
  • 11 Years Average of Professional Experience
  • GMAT, GRE or IEGAT.


Executive Master en Finanzas

Es un programa a tiempo parcial de 11 meses de duración, orientado a profesionales con al menos 5 años de experiencia profesional que buscan profundizar en los campos del conocimiento más vanguardistas del sector financiero.

Quick Facts:

  • A tiempo parcial, presencial, semanal 
  • 11 Months
  • October start
  • 10 Years Average of Professional Experience
  • GMAT, GRE or IEGAT


International MBA + Master in Business Analytics and Big Data (Dual Degree)

This combination offers you the opportunity to sharpen your business acumen and broaden your global perspective, while learning how to identify, collect, analyze, interpret and use data to create value and drive innovation.

Quick Facts:

  • Full Time
  • 19 Months
  • January & September
  • 3-10 Years Professional Experience
  • GMAT, GRE or IEGAT.


Postgrad programs