International Business/Marketing

This is a Combined Honours degree programme, providing the flexibility for you to study two subjects at degree level. Your choice of combination can be shaped to suit your interests, strengths and career ambitions. You can study global business issues and combine this with a study of marketing management and communications. Marketing: Marketing is all about presenting people, products and ideas to different audiences. The results can be spectacular, creating global brands that become household names and sparking new trends that revolutionise what we do and how we do it. Job roles in the sector can be very varied and combine skills in project management, marketing operations and campaign planning with creative skills such as devising memorable advertising slogans and writing effective media. Our Marketing degrees are delivered at our award-winning Business School and have been developed in close co-operation with practitioners from the industry, who are also actively involved as expert guest lecturers, mentors and placement employers. International Business: International trade is important because most businesses operate in the global marketplace. This degree provides you with the business knowledge and cross-cultural management skills you will need in order to develop and maintain international business relationships in often volatile political, cultural and economic/financial environments. A degree in business provides a solid foundation to build your career as a high-earning professional. Business professionals are good at leading teams; have sound commercial awareness; are adept at spotting enterprising opportunities; can manage projects and are excellent problem solvers. There are opportunities to participate in business and enterprise competitions, receive support and advice from mentors from our Innospace graduate incubator and business start-up unit, and to network with successful entrepreneurs and consultants who contribute as guest lecturers and placement employers. You will be taught in the Business School’s state of the art building on All Saints Campus in central Manchester. Optional four-year degree routes are available where you can spend your third year either taking a paid placement with an employer, or spending a year studying abroad at one of our partner institutions. Allows you to combine the study of two subjects. Flexible study - choose the balance of your subjects in Years 2 and 3 of the degree. Named route study is available in Year 3 leading to a BA (Hons) International Business degree. The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers. We are a double-accredited business school, having gained the prestigious AACSB accreditation to provide excellence in global management education. This places us among the top 5% of business schools worldwide to have secured this accreditation and means your degree is internationally recognised.