Bachelor of Science in Marketing

The marketing major prepares students for entry into a variety of marketing and business careers. Marketing provides products-goods, services and ideas-to satisfy customer needs. Through the marketing process, organizations determine what products they will offer, communicate information about their products, establish prices for their products, and make their products available when and where customers want them. Marketing courses help prepare students to work in areas such as advertising, sales, market research, product planning, purchasing, transportation and public relations. Marketing skills are applicable in virtually all types of organizations. The undergraduate marketing curriculum consists of a lower-division (pre-professional) core, upper-division (professional) core, special requirements and marketing major requirements. The pre-professional curricular requirements enable majors to acquire a common body of knowledge essential to successful completion of the professional program coursework. The Department of Management and Marketing offers a wide variety of courses intended for both business and non-business majors, including courses leading to the Bachelor of Science degree with majors in Management and Marketing Management, a minor in Marketing Management, and several interdisciplinary business majors and minors. Management courses include such topics as the management of human resources, finances, raw materials, and information. Management students learn to set goals, formulate strategies, motivate people, and monitor performance. Marketing courses help prepare students to work in areas such as advertising, sales, market research, product planning, purchasing, transportation, and public relations. Management and Marketing skills are applicable in virtually all types of organizations.