MSc in Economics and Business Administration - Marketing Analytics and Strategy

The MSc programme in Marketing prepares students for a range of international management careers across public and private sectors.

Graduates have expertise in value creation, innovation, communication and channel management, pricing, marketing research, customer relationships, and marketing strategy complemented by state-of-the art knowledge about developments associated with the digital transformation.

A KEY COMPONENT OF BUSINESS

Marketing is indispensable to top management when it comes to picking served markets, competitors, and business portfolios. Customers are central to marketing too, which means making promises that match the target group’s needs and then meeting or exceeding expectations. Marketing can be applied to both commercial and non-commercial purposes – e.g. selling products or services, but also promoting favourable behaviour. This work is often international in scope, a characteristic mirrored in the course content offered on the programme at Aarhus University, which has an international staff and a diverse student body.

SOCIAL AND ACADEMIC ACTIVITIES

Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars, and celebrations, so there is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socialising with fellow students.

CAREERS

Graduates with the MSc in Marketing have state-of-the-art knowledge about value creation and innovation management, brand management, pricing, marketing research, customer relationships, communications management, and marketing management and strategy in the digital age. They are ready to take on a range of management roles including consumer or market-insights research consultancy, entrepreneurship, innovation, and communication in both private and public sectors. Their skills are very much in demand – so career prospects are very bright.

AARHUS BSS

Aarhus BSS (School of Business and Social Sciences) is one of the five faculties at Aarhus University. Aarhus BSS ranks among the largest business schools in Europe, encompassing both traditional business and social science disciplines in its broad academic portfolio. Aarhus BSS holds the distinguished AACSB, AMBA and EQUIS accreditations and is thus a Triple Crown School.

LEARNING IN AN INTERNATIONAL CONTEXT

At Aarhus BSS, we conduct research and teaching at the highest academic level. We provide our students with the exact knowledge, skills and experience that are essential for engaging in professional business activities in a global marketplace.

Our broad portfolio enables us to attract researchers, lecturers and students from all over the world. With their help, we have built an international environment that promotes the exchange of different academic and cultural views and fosters new experiences and friendships.

We encourage our students to take a semester abroad at one of the school’s approximately three hundred partner universities around the world. Studying abroad is an excellent opportunity to expand your horizons academically, culturally and personally. It is also a great opportunity for you to acquire valuable international experience and qualifications that are in high demand in companies and organisations everywhere.