BSc Psychology and Marketing Program By Aberystwyth University |Top Universities

BSc Psychology and Marketing

BSc Psychology and Marketing

Aberystwyth University

Penglais Campus, Aberystwyth, United Kingdom
  • QS World University Rankings
    541-550
  • Degree BSc
  • Study Level Bachelors
  • Subject Marketing
  • Duration 36 months
The BSc Psychology and Marketing degree at Aberystwyth University will help students explore the decision on what people buy; how marketing strategies can influence the relationship between the consumer and business; and how social media mediates a change in digital consumer behaviour. These and other themes are explored in the BSc Psychology and Marketing degree that will provide an in-depth understanding of the human psychology and how consumers think, feel and make decisions. The Department of Psychology has outstanding teaching and research facilities dedicated to this course. The laboratories and dedicated research spaces provide students with a diverse array of facilities and equipment with which to explore human behaviour. These resources allow students to develop their interests and engage creative problem-solving techniques as they progress towards their graduation. The Psychology element is accredited by the British Psychological Society (BPS) allowing two distinct career trajectories one in professional marketing, the other of professional Psychology. Aberystwyth Business School is a gateway centre for the Chartered Institute of Marketing (CIM), which means that upon successful graduation, students will gain exemptions from levels four and six of the CIM qualifications. 

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