Business and Marketing Program By Anglia Ruskin University |Top Universities

Business and Marketing

Business and Marketing

Anglia Ruskin University

Cambridge Campus, Cambridge, United Kingdom
  • Degree BSc
  • Study Level Bachelors
  • Subject Marketing
  • Duration 36 months
  • Start date Jan-2000
Our course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

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