BA (Hons) in Marketing Management

The Bachelor (Hons) degree programmes at APU provide a range of disciplines in the areas of Computing & Technology, Business, Actuarial Studies, Banking & Finance, Accounting, Engineering, Design, Computer Games Development, International Relations, Psychology and Media. All programmes are conducted based on real world learning approaches and curriculum design that focus on enhancing your employability upon graduation.

In line with the Industrial Revolution 4.0, we at APU develop and execute our own IR4.0 Framework, through programmes that set Technology as a common core. The APU IR4.0 Framework  aims to future-proof the global workforce, in which graduates of this digital workforce are industry-ready, capable and are competent to remain competitive globally.

Areas of Studies:

• Computing, Technology & Games Development
• Design, Advertising & Animation
• Business, Management, Marketing, Media,Tourism & International Relations
• Accounting, Banking, Finance and Actuarial
• Engineering

The School of Postgraduate Studies at APU is an established school for postgraduate education.

The school has a strong presence in the industry and is an obvious choice among professionals seeking to enhance their career and lifelong learning opportunities from Masters to PHD. The school offers a variety of specialised programmes. Our programmes are very much industry driven and relevant ensuring that our graduates are global citizens and industry ready. Alumni of the school have progressed into a number of significant careers in leading multinational technology based companies.

In line with APU’s vision, the school aims to enhance lifelong learning opportunities by being a leading provider of high quality and innovative postgraduate education in computing, business and technology. The school also aims to be a contributor to research at the national and international level. This is emphasised by our mission to provide high quality and internationally recognised and benchmarked postgraduate education and to be recognised for innovative facilitation of graduate study and educational activities.

• APU Masters Degree Programmes
• APU PhD Programmes