BA Marketing with German

This degree is 67% business subject, 33% language. Degrees that involve one-third language study and two-thirds at Bangor Business School are 3-year courses based entirely in Bangor. The Marketing part of this course provides skills and knowledge of the key strategic and operational aspects of marketing, and students will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate. The German part of this course will equip students with advanced skills in the German language, as well as offering a broad range of specialised and detailed insights into the culture, society and history of the German-speaking lands.