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Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing.
OR
A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management.
01 Mar 2025
2 Years
Aug
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
At BI Norwegian Business School you will be part of a network where academics and business professionals co-create a more sustainable future. Eight of ten bachelor students, and nine out of ten master students, secure a job within six months after graduating.
We are an international business school where the majority of our master programmes are taught in English, as well are our bachelor programmes in Business Administration, Data Science for Business, and Digital Business. 20 percent of the master students at BI are internationals, and more than 80 different nationalities are represented on our campuses.
Studying in Norway
Studying in Norway will introduce you to the Scandinavian leadership model and the egalitarian lifestyle of the Nordics. You will experience Norwegian culture, history, and spectacular landscapes.
By living in Norway you will also understand why this small country has the world’s highest productivity per worker, and how empowering gender equality has contributed to our wealth.
Top international school
BI’s results on rankings and accreditations are your guarantee that your degree will be valued wherever you may go in the world after you graduate. Our ability to balance close ties to the business community with research-based knowledge has set us apart from other schools.
We are among the top 1% of business schools worldwide that have the three most important international accreditations: EQUIS, AACSB and AMBA. And, we are in the top 50 business schools in Europe.
At BI Norwegian Business School you will be part of a network where academics and business professionals co-create a more sustainable future. Eight of ten bachelor students, and nine out of ten master students, secure a job within six months after graduating.
We are an international school where the majority of our master programmes are taught in English, as well are our bachelor programmes in Business Administration, Data Science for Business, and Digital Business. 20 percent of the master students at BI are internationals, and more than 80 different nationalities are represented on our campuses.
Studying in Norway
Studying in Norway will introduce you to the Scandinavian leadership model and the egalitarian lifestyle of the Nordics. You will experience Norwegian culture, history, and spectacular landscapes.
By living in Norway you will also understand why this small country has the world’s highest productivity per worker, and how empowering gender equality has contributed to our wealth.
Top international school
BI’s results on rankings and accreditations are your guarantee that your degree will be valued wherever you may go in the world after you graduate. Our ability to balance close ties to the business community with research-based knowledge has set us apart from other schools.
We are among the top 1% of business schools worldwide that have the three most important international accreditations: EQUIS, AACSB and AMBA. And, we are in the top 50 business schools in Europe.
Master of Science in Strategic Marketing Management
BI - Campus Oslo, Oslo, Norway
24 monthsProgram duration
10,270 EURTuition Fee/year
01 Mar, 2025Application Deadline
YesScholarships
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.
The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
Admission requirements
Exam Scores
Important Dates
Application
A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing.
OR
A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
Get Fresh Perspectives
Study at BI Norwegian Business School for fresh perspectives on business, equality, and leadership.
At BI Norwegian Business School you will be part of a network where academics and business professionals co-create a more sustainable future. Eight of ten bachelor students, and nine out of ten master students, secure a job within six months after graduating.
We are an international business school where the majority of our master programmes are taught in English, as well are our bachelor programmes in Business Administration, Data Science for Business, and Digital Business. 20 percent of the master students at BI are internationals, and more than 80 different nationalities are represented on our campuses.
Studying in Norway
Studying in Norway will introduce you to the Scandinavian leadership model and the egalitarian lifestyle of the Nordics. You will experience Norwegian culture, history, and spectacular landscapes.
By living in Norway you will also understand why this small country has the world’s highest productivity per worker, and how empowering gender equality has contributed to our wealth.
Top international school
BI’s results on rankings and accreditations are your guarantee that your degree will be valued wherever you may go in the world after you graduate. Our ability to balance close ties to the business community with research-based knowledge has set us apart from other schools.
We are among the top 1% of business schools worldwide that have the three most important international accreditations: EQUIS, AACSB and AMBA. And, we are in the top 50 business schools in Europe.
Follow us on Facebook, Instagram, Twitter, and TikTok.
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Get Fresh Perspectives
Study at BI Norwegian Business School for fresh perspectives on business, equality, sustainability, and leadership.
At BI Norwegian Business School you will be part of a network where academics and business professionals co-create a more sustainable future. Eight of ten bachelor students, and nine out of ten master students, secure a job within six months after graduating.
We are an international school where the majority of our master programmes are taught in English, as well are our bachelor programmes in Business Administration, Data Science for Business, and Digital Business. 20 percent of the master students at BI are internationals, and more than 80 different nationalities are represented on our campuses.
Studying in Norway
Studying in Norway will introduce you to the Scandinavian leadership model and the egalitarian lifestyle of the Nordics. You will experience Norwegian culture, history, and spectacular landscapes.
By living in Norway you will also understand why this small country has the world’s highest productivity per worker, and how empowering gender equality has contributed to our wealth.
Top international school
BI’s results on rankings and accreditations are your guarantee that your degree will be valued wherever you may go in the world after you graduate. Our ability to balance close ties to the business community with research-based knowledge has set us apart from other schools.
We are among the top 1% of business schools worldwide that have the three most important international accreditations: EQUIS, AACSB and AMBA. And, we are in the top 50 business schools in Europe.
Follow us on Facebook, Instagram , Twitter, and TikTok.
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