Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after. The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
At BI Norwegian Business School you will be part of a network where academics and business professionals co-create a more sustainable future. Eight of ten bachelor students, and nine out of ten master students, secure a job within six months after graduating.
Most of our master programmes are taught in English, as well are our bachelor programmes in Business Administration and Business Analytics. 20 percent of the master students at BI are internationals, and more than 100 different nationalities are represented on our campuses.
Studying in Norway
Studying in Norway will introduce you to the Scandinavian leadership model and the egalitarian lifestyle of the Nordics. You will experience Norwegian culture, history and spectacular landscapes.
By living in Norway you will also understand why this small country has the world’s highest productivity per worker, and how empowering gender equality has contributed to our wealth.
Top international school
BI’s results on rankings and accreditations are your guarantee that your degree will be valued wherever you may go in the world after you graduate. Our ability to balance close ties to the business community with research-based knowledge has set us apart from other schools.
We are number one in Norway, and worldwide we are among the 1% of business schools that have the three most important international accreditations: EQUIS, AACSB and AMBA.
Master of Science in Strategic Marketing Management
Master of Science in Strategic Marketing Management
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The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.
About University
Keep Your Mind Fresh
Study at BI Norwegian Business School for fresh perspectives on business, equality, and leadership.
At BI Norwegian Business School you will be part of a network where academics and business professionals co-create a more sustainable future. Eight of ten bachelor students, and nine out of ten master students, secure a job within six months after graduating.
Most of our master programmes are taught in English, as well are our bachelor programmes in Business Administration and Business Analytics. 20 percent of the master students at BI are internationals, and more than 100 different nationalities are represented on our campuses.
Studying in Norway
Studying in Norway will introduce you to the Scandinavian leadership model and the egalitarian lifestyle of the Nordics. You will experience Norwegian culture, history and spectacular landscapes.
By living in Norway you will also understand why this small country has the world’s highest productivity per worker, and how empowering gender equality has contributed to our wealth.
Top international school
BI’s results on rankings and accreditations are your guarantee that your degree will be valued wherever you may go in the world after you graduate. Our ability to balance close ties to the business community with research-based knowledge has set us apart from other schools.
We are number one in Norway, and worldwide we are among the 1% of business schools that have the three most important international accreditations: EQUIS, AACSB and AMBA.
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