International Marketing (MSc)

The MSc International Marketing will provide students with a high-level, comprehensive and rigorous understanding of the relevance of international marketing, allowing them to develop insights into marketing decision-making in a global cultural context. With reference to research findings to provide additional insights into the subject matter, the programme enables students to link theory and practice, to identify ethical practice, and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting. International in scope the programme will appeal to those with a marketing background, and to those without who wish to embark on a career in marketing. This programme is accredited by the Chartered Institute of Marketing (CIM). Graduates can pursue careers in business, industry, local and national government, management, advertising and public relations. Possible professions include marketing executive, market researcher, or public relations officer. This degree can also be useful in becoming a media planner or advertising account executive.