Marketing Communications (MSc) Program By Birkbeck, University of London |Top Universities

Marketing Communications (MSc)

Marketing Communications (MSc)

Birkbeck, University of London

Bloomsbury (Central London) Campus, London, United Kingdom
  • QS World University Rankings
    =332
  • Degree MSc
  • Study Level Masters
  • Subject Communication and Media Studies
  • Duration 24 months
  • Start date Jan-2000
Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice. Students will learn about organisational decision-making processes and how to define and solve marketing communications problems. Students will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so they can identify appropriate practical tools. 

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