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On our innovative and dynamic course, you’ll be put on the front line of marketing, advertising and public relations. You’ll work on real-life case studies, acquiring the practical skills and real-world perspective seen as invaluable by employers. We cover everything from design in marketing to communicating the right message, market research and PR planning. It’s a creative course that has a solid grounding in business knowledge, so that you can apply what you learn to current business issues. This degree course is aligned with the Chartered Institute of Marketing (CIM). This means that the course is as professionally relevant and up-to-date as possible, taking into account the very latest developments in the profession. On all of our programmes you will gain a professional focus and real world experience of marketing, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long sandwich placement as part of your degree course. Recognising the global scope of marketing, all our programmes have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes. You’ll learn from industry experienced staff, and have the chance to network with fantastic guest speakers year-round. Our excellent links with Birmingham businesses mean everything about our course is linked to the constantly evolving marketing sector. We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, create marketing material and gain practical experience both within the University and with industry contacts. We have our own student-run, in-house marketing agency, The Link, where you can sharpen your skills with briefs and projects from leading businesses and organisations, such as Edgbaston Cricket Ground, Serco and Cure Leukaemia. For full details, please see our website.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
On our innovative and dynamic course, you’ll be put on the front line of marketing, advertising and public relations. You’ll work on real-life case studies, acquiring the practical skills and real-world perspective seen as invaluable by employers. We cover everything from design in marketing to communicating the right message, market research and PR planning. It’s a creative course that has a solid grounding in business knowledge, so that you can apply what you learn to current business issues. This degree course is aligned with the Chartered Institute of Marketing (CIM). This means that the course is as professionally relevant and up-to-date as possible, taking into account the very latest developments in the profession. On all of our programmes you will gain a professional focus and real world experience of marketing, ensuring you are equipped to make an immediate impact in the business world. You have the opportunity to embark on a year-long sandwich placement as part of your degree course. Recognising the global scope of marketing, all our programmes have an international focus. This is embedded throughout the curriculum, giving you the opportunity to transform your experience with us into a global one. There are a variety of exciting possibilities open to you, ranging from our successful international travel scholarships scheme, through which you can spend a summer working for a charitable organisation overseas, to one of our many overseas study exchange programmes. You’ll learn from industry experienced staff, and have the chance to network with fantastic guest speakers year-round. Our excellent links with Birmingham businesses mean everything about our course is linked to the constantly evolving marketing sector. We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, create marketing material and gain practical experience both within the University and with industry contacts. We have our own student-run, in-house marketing agency, The Link, where you can sharpen your skills with briefs and projects from leading businesses and organisations, such as Edgbaston Cricket Ground, Serco and Cure Leukaemia. For full details, please see our website.
Admission Requirements
6+
112+
112+
28+
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BA (Hons) Marketing (Advertising and Public Relations)
60 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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BSc (Hons) Professional Policing
BSc (Hons) Professional Policing
BSc (Hons) Professional Policing (Sandwich)
BSc (Hons) Professional Policing (Sandwich)
BSc (Hons) Property Development and Planning with Foundation Year
BSc (Hons) Property Development and Planning with Foundation Year
BSc (Hons) Secondary Science (Biology) with QTS
BSc (Hons) Secondary Science (Biology) with QTS
BSc (Hons) Social Work
BSc (Hons) Social Work
BSc (Hons) Sociology
BSc (Hons) Sociology
BSc (Hons) Sociology (Sandwich)
BSc (Hons) Sociology (Sandwich)
BSc (Hons) Sport & Exercise Nutrition
BSc (Hons) Sport & Exercise Nutrition
BSc (Hons) Sport & Exercise Science
BSc (Hons) Sport & Exercise Science
BSc (Hons) Sports Coaching and Physical Education
BSc (Hons) Sports Coaching and Physical Education
BSc (Hons) Sports Therapy
BSc (Hons) Sports Therapy
LLB (Hons) Law
LLB (Hons) Law
LLB (Hons) Law
LLB (Hons) Law
LLB (Hons) Law (Sandwich)
LLB (Hons) Law (Sandwich)
LLB (Hons) Law with American Legal Studies
LLB (Hons) Law with American Legal Studies
LLB (Hons) Law with American Legal Studies
LLB (Hons) Law with American Legal Studies
LLB (Hons) Law with American Legal Studies (Sandwich)
LLB (Hons) Law with American Legal Studies (Sandwich)
LLB (Hons) Law with Criminology
LLB (Hons) Law with Criminology
LLB (Hons) Law with Criminology
LLB (Hons) Law with Criminology
LLB (Hons) Law with Criminology (Sandwich)
LLB (Hons) Law with Criminology (Sandwich)
LLB (Hons) Law with a Foundation Year
LLB (Hons) Law with a Foundation Year
Arts and Humanities (5)
Creative Writing
Creative Writing
MA Acting
MA Acting
MA Art and Design: Interdisciplinary Practices
MA Art and Design: Interdisciplinary Practices
MA Art and Design: Interdisciplinary Practices
MA Art and Design: Interdisciplinary Practices
MA Art and Design: Interdisciplinary Practices (including Professional Placement)
MA Art and Design: Interdisciplinary Practices (including Professional Placement)
MA Arts and Project Management
MA Arts and Project Management
MA Arts and Project Management
MA Arts and Project Management
MA Contemporary Arts China
MA Contemporary Arts China
MA Contemporary Arts China
MA Contemporary Arts China
MA Contemporary Arts China (Professional Placement)
MA Contemporary Arts China (Professional Placement)
MA Creative Writing
MA Creative Writing
MA Creative Writing (Professional Placement)
MA Creative Writing (Professional Placement)
MA Design Management
MA Design Management
MA Design Management
MA Design Management
MA Design Management (Professional Placement)
MA Design Management (Professional Placement)
MA Design Management (Work Based Learning)
MA Design Management (Work Based Learning)
MA Design and Visualisation
MA Design and Visualisation
MA Design and Visualisation (Professional Placement)
MA Design and Visualisation (Professional Placement)
MA English Linguistics (Distance Learning)
MA English Linguistics (Distance Learning)
MA Fashion Design
MA Fashion Design
MA Fashion Promotion
MA Fashion Promotion
MA Fashion Styling
MA Fashion Styling
MA Feature Film Development
MA Feature Film Development
MA Film Distribution and Marketing
MA Film Distribution and Marketing
MA Fine Art
MA Fine Art
MA Fine Art
MA Fine Art
MA Fine Art (Professional Placement)
MA Fine Art (Professional Placement)
MA Interior Architecture and Design
MA Interior Architecture and Design
MA Jewellery and Related Products
MA Jewellery and Related Products
MA Landscape Architecture
MA Landscape Architecture
MA Landscape Architecture
MA Landscape Architecture
MA Landscape Architecture with Conversion
MA Landscape Architecture with Conversion
MA Musicology
MA Musicology
MA Musicology
MA Musicology
MA Planning Built Environments
MA Planning Built Environments
MA Planning Built Environments
MA Planning Built Environments
MA Product and Furniture Design
MA Product and Furniture Design
MA Professional Voice Practice
MA Professional Voice Practice
MA Professional Voice Practice
MA Professional Voice Practice
MA Textile and Surface Design
MA Textile and Surface Design
MArch Architecture (RIBA part 2)
MArch Architecture (RIBA part 2)
MArch Architecture (RIBA part 2)
MArch Architecture (RIBA part 2)
MFA Acting
MFA Acting
MMus Choral Conducting
MMus Choral Conducting
MMus Choral Conducting
MMus Choral Conducting
MMus Choral Conducting (Professional Placement)
MMus Choral Conducting (Professional Placement)
MMus Composition
MMus Composition
MMus Experimental Performance
MMus Experimental Performance
MMus Experimental Performance
MMus Experimental Performance
MMus Experimental Performance (Professional Placement)
MMus Experimental Performance (Professional Placement)
MMus Instrumental Performance
MMus Instrumental Performance
MMus Instrumental Performance
MMus Instrumental Performance
MMus Jazz
MMus Jazz
MMus Jazz
MMus Jazz
MMus Jazz (Professional Placement)
MMus Jazz (Professional Placement)
MMus Music Technology
MMus Music Technology
MMus Orchestral Conducting
MMus Orchestral Conducting
MMus Orchestral Conducting
MMus Orchestral Conducting
MMus Orchestral Performance (Strings)
MMus Orchestral Performance (Strings)
MMus Vocal Performance
MMus Vocal Performance
MMus Vocal Performance
MMus Vocal Performance
MSc Quantity Surveying
MSc Quantity Surveying
MSc Quantity Surveying
MSc Quantity Surveying
MSc Video Game Enterprise, Production and Design
MSc Video Game Enterprise, Production and Design
PgDip Acting
PgDip Acting
Business and Management (5)
MA Cosmetics Branding and Promotion
MA Cosmetics Branding and Promotion
MA Fashion Management
MA Fashion Management
MA Global Media Management
MA Global Media Management
MA International Human Resource Management
MA International Human Resource Management
MA Luxury Brand Management
MA Luxury Brand Management
MA Luxury Jewellery Management
MA Luxury Jewellery Management
MA Luxury Jewellery Management (Professional Placement)
MA Luxury Jewellery Management (Professional Placement)
MSc Accounting and Finance
MSc Accounting and Finance
MSc Accounting and Finance (Masters Stage) - UK Campus
MSc Accounting and Finance (Masters Stage) - UK Campus
MSc Accounting and Finance (Professional Placement)
MSc Accounting and Finance (Professional Placement)
MSc Building Surveying with Facilities Management
MSc Building Surveying with Facilities Management
MSc Building Surveying with Facilities Management
MSc Building Surveying with Facilities Management
MSc Construction Project Management
MSc Construction Project Management
MSc Construction Project Management (Taught)
MSc Construction Project Management (Taught)
MSc Finance and Investment
MSc Finance and Investment
MSc Internal Audit Management and Consultancy
MSc Internal Audit Management and Consultancy
MSc Internal Audit Management and Consultancy
MSc Internal Audit Management and Consultancy
MSc Internal Audit Professional Apprenticeship
MSc Internal Audit Professional Apprenticeship
MSc International Project Management (Distance Learning)
MSc International Project Management (Distance Learning)
MSc Management and Entrepreneurship
MSc Management and Entrepreneurship
MSc Management and Finance
MSc Management and Finance
MSc Management and Finance (Professional Placement)
MSc Management and Finance (Professional Placement)
MSc Management and International Business
MSc Management and International Business
MSc Management and International Business (Professional Placement)
MSc Management and International Business (Professional Placement)
MSc Management and Marketing
MSc Management and Marketing
MSc Management and Marketing (Professional Placement)
MSc Management and Marketing (Professional Placement)
MSc Multi-Unit Leadership and Strategy
MSc Multi-Unit Leadership and Strategy
MSc Project Management
MSc Project Management
MSc Project Management
MSc Project Management
MSc Real Estate Management
MSc Real Estate Management
MSc Real Estate Management
MSc Real Estate Management
Msc Internal Audit Management and Consultancy
Msc Internal Audit Management and Consultancy
Engineering and Technology (5)
MA / MSc Video Game Development
MA / MSc Video Game Development
MSc Advanced Computer Science
MSc Advanced Computer Science
MSc Advanced Computer Science
MSc Advanced Computer Science
MSc Automotive Engineering
MSc Automotive Engineering
MSc Automotive Engineering
MSc Automotive Engineering
MSc Big Data Analytics
MSc Big Data Analytics
MSc Big Data Analytics
MSc Big Data Analytics
MSc Civil Engineering
MSc Civil Engineering
MSc Cyber Security
MSc Cyber Security
MSc Cyber Security
MSc Cyber Security
MSc Data Networks and Security
MSc Data Networks and Security
MSc Data Networks and Security
MSc Data Networks and Security
MSc Enterprise Systems Management
MSc Enterprise Systems Management
MSc Enterprise Systems Management
MSc Enterprise Systems Management
MSc Mechanical Engineering
MSc Mechanical Engineering
MSc User Experience Design
MSc User Experience Design
Msc Mechanical Engineering
Msc Mechanical Engineering
Life Sciences and Medicine (5)
MSc Advanced Clinical Practice
MSc Advanced Clinical Practice
MSc Advancing Diabetes Care
MSc Advancing Diabetes Care
MSc Dietetics (pre-registration)
MSc Dietetics (pre-registration)
MSc Forensic Psychology
MSc Forensic Psychology
MSc Forensic Psychology
MSc Forensic Psychology
MSc Health Psychology
MSc Health Psychology
MSc Health Psychology
MSc Health Psychology
MSc Medical Ultrasound
MSc Medical Ultrasound
MSc Physiotherapy (Pre-registration)
MSc Physiotherapy (Pre-registration)
MSc Psychology
MSc Psychology
MSc Radiography
MSc Radiography
MSc Transforming and Leading in Health Care
MSc Transforming and Leading in Health Care
Master of Public Health
Master of Public Health
Master of Public Health
Master of Public Health
Social Sciences and Management (5)
LLM International Business Law
LLM International Business Law
LLM International Business Law (Professional Placement)
LLM International Business Law (Professional Placement)
LLM International Human Rights
LLM International Human Rights
LLM International Human Rights (Professional Placement)
LLM International Human Rights (Professional Placement)
LLM International Law
LLM International Law
LLM Legal Practice
LLM Legal Practice
LLM Legal Practice
LLM Legal Practice
LLM Professional Law
LLM Professional Law
LLM Professional Law
LLM Professional Law
LLM Professional Law
LLM Professional Law
MA / MSc Future Media
MA / MSc Future Media
MA Criminology
MA Criminology
MA Criminology (Professional Placement)
MA Criminology (Professional Placement)
MA Data Journalism
MA Data Journalism
MA Education
MA Education
MA Education
MA Education
MA Education (International Education)
MA Education (International Education)
MA Education (International Education)
MA Education (International Education)
MA Education (Special Needs Education)
MA Education (Special Needs Education)
MA Event, Festival and Exhibition Management
MA Event, Festival and Exhibition Management
MA Event, Festival and Exhibition Management (Professional Placement)
MA Event, Festival and Exhibition Management (Professional Placement)
MA International Human Resource Management
MA International Human Resource Management
MA International Human Resource Management (Professional Placement)
MA International Human Resource Management (Professional Placement)
MA Media Production
MA Media Production
MA Media Production (Professional Placement)
MA Media Production (Professional Placement)
MA Media and Cultural Studies
MA Media and Cultural Studies
MA Media and Cultural Studies (Professional Placement)
MA Media and Cultural Studies (Professional Placement)
MA Multiplatform and Mobile Journalism
MA Multiplatform and Mobile Journalism
MA Public Relations
MA Public Relations
MA Security Studies
MA Security Studies
MA Security Studies
MA Security Studies
MA Visual Communication
MA Visual Communication
MSc International Logistics and Supply Chain Management (Distance Learning)
MSc International Logistics and Supply Chain Management (Distance Learning)
MSc Logistics and Supply Chain Management
MSc Logistics and Supply Chain Management
MSc Logistics and Supply Chain Management
MSc Logistics and Supply Chain Management
MSc Safeguarding
MSc Safeguarding
MSc Social Work
MSc Social Work
MSc Speech and Language Therapy
MSc Speech and Language Therapy
Others (1)
International MBA
International MBA
International MBA (with Professional Placement)
International MBA (with Professional Placement)
MBA Executive Master of Business Administration
MBA Executive Master of Business Administration
Online MBA
Online MBA
Arts and Humanities (4)
PhD Art and Design
PhD Art and Design
PhD Art and Design
PhD Art and Design
PhD English Research Degrees
PhD English Research Degrees
PhD English Research Degrees
PhD English Research Degrees
PhD English Research Degrees (distance learning)
PhD English Research Degrees (distance learning)
Business and Management (4)
Doctorate of Business Administration
Doctorate of Business Administration
PhD Business Research Degrees
PhD Business Research Degrees
PhD Business Research Degrees
PhD Business Research Degrees
PhD Business Research Degrees (distance learning)
PhD Business Research Degrees (distance learning)
Life Sciences and Medicine (4)
Social Sciences - PhD
Social Sciences - PhD
Social Sciences - PhD
Social Sciences - PhD
Social Sciences - PhD (distance learning)
Social Sciences - PhD (distance learning)
Social Sciences and Management (4)
Law - PhD
Law - PhD
Law - PhD
Law - PhD
Law - PhD (distance learning)
Law - PhD (distance learning)
Media and Cultural Studies - PhD
Media and Cultural Studies - PhD
Media and Cultural Studies - PhD
Media and Cultural Studies - PhD
Media and Cultural Studies - PhD (distance learning)
Media and Cultural Studies - PhD (distance learning)
PhD Digital Media Technology
PhD Digital Media Technology (distance learning)
PhD Digital Media Technology Research Degrees
PhD Education
PhD Education