B.S. in Marketing - Concentration in Marketing

Marketing is a dynamic discipline that thrives on change. Customer wants and needs change, technology changes, methods of distribution change, and our society and culture changes. To be successful in marketing, one must anticipate change. One must be sensitive to new opportunities in the marketplace. With this in mind, students are encouraged to maintain a broad perspective when planning their curriculum. A strength in the sciences makes one more sensitive to technological change, writing and public speaking courses help one become a better communicator of ideas, history and literature provide one with a perspective on change in society, psychology and sociology develop insight into human behavior and so forth. Students should also bear in mind that marketing has both quantitative and qualitative dimensions. Making new product decisions requires an understanding of marketing research, making pricing decisions requires an understanding of product costs and managerial accounting, and making retail buying decisions requires an understanding of the relationship among costs, demand and profitability. The successful manager in any discipline must be able to write effectively as well as communicate ideas and results effectively in oral presentations. The time and place to begin developing these skills is here, not on the job.