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BSB - Burgundy School of Business

29 rue Sambin Dijon, Paris View map

Undergraduate Overview

By integrating BSB's Bachelor Marketing&Business, you choose a double AACSB and EQUIS accredited school and a 3 year diploma:

  • Recognized in France and worldwide
  • Accredited by French Ministry of Education
  • Giving access to the Master degree or directly to the job market.

Our differences: In 3 years, our Bachelor programmes offers you a generalist training in marketing, communication, management, law, finance and global business. Internationally oriented, our Bachelor can be followed 100% in French or 100% in English. It also offers a great opening to the job market, with a maximum of 13 month working placement periods.

3 years to acquire a 360° vision of a business:
Year 1: Discover the fundamentals in core subjects: marketing-communication, management-law-finance, trade management.
Courses examples: Consumer behavior, Marketing tools, Distribution systems, Accounting, Company law, Microeconomics and macroeconomics, Social analysis, IT tools, Quantitative techniques, Language, Communication, Business creativity, Entrepreneurial creativity.

Year 2: Deepening fundamentals and developing your creativity
Courses examples: Marketing study and strategy, Distribution and communication policies, Taxation control, International affairs, Company IS, Business development, Entrepreneurial leadership.

Year 3: Specializing and mastering business techniques
Courses examples: E-business, International Marketing, International purchasing, Economic and Financial news, International accounting, Advanced negotiation, trading management, commercial strategy, business models, ethics and social responsibility, consulting project, business game.
5 possible specializations to choose during the last year: Wine Tourism (in English), International Business Management (in English), Digital Management (in French and English), Business Development (In French and English) and Luxury Marketing (in French).

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