Bachelor of International Business in International Marketing and Trade

The Sprott School of Business offers a Bachelor of International Business which is recognized as a leading program in international business education. With a focus on international business, you will develop cross-cultural skills, become proficient in another language and study abroad for a year in a country where that language is spoken. This concentration prepares students with the necessary skills to help companies successfully expand to, and compete in, international markets. You will learn how to adapt business strategy to the cultural, political, legal, economic, technological, geographic and historical factors that result in buyer behaviour differences around the world. You will also learn how to assess various foreign expansion alternatives that companies face when going abroad.