MPhil-PhD in Marketing Program By The Chinese University of Hong Kong (CUHK) |Top Universities
  • QS World University Rankings
    38
  • Degree PhD
  • Study Level Masters
  • Study Mode On Campus
  • Course Intensity Full Time
  • Fees(USD) 16222-
  • Scholarships Yes
  • Start date Sep

others shortlisted this program

others shortlisted this program

The programme is research-oriented with each student being directly supervised by a faculty member.
MPhil Stream
  • Complete all the graduate courses required by the Department.
  • When deemed necessary by advisor/supervisor, student may be required to take other courses.
  • Each MPhil student is required to give an oral presentation on his/her research progress.
  • Each MPhil student is required to submit a thesis and pass the oral defence of the thesis for graduation.
PhD Stream
Pre-candidacy
  • Complete all the graduate courses required by the Department.
  • When deemed necessary by advisor/supervisor, student may be required to take other courses.
  • Each PhD student is required to pass a written candidacy examination within the maximum period of his/her candidacy stage for the advancement to his/her post-candidacy stage.
  • Submit thesis proposal and defence.
Post-candidacy
  • Each PhD student is required to submit a thesis and pass the oral defence of the thesis for graduation.
Fields of Specialization
The Department of Marketing’s research focuses on both quantitative and behavioral aspects of marketing, allowing academics and students to gain critical insights and to unlock and solve complex marketing issues.  Faculty members have diversified research interests that encompass the following areas:
1. Consumer Behavior Major focuses include consumer judgment and decision making, information processing, social influence, affect and motivation, sensory marketing, culture, etc.
2. Empirical Modeling Faculty members use structural, econometric, and machine learning methods to study issues related to social network, word of mouth, consumer search and learning, mobile and online marketing, etc..
3. Analytic Modeling Faculty members adopt both game theoretical and experimental approaches to study issues such as pricing, competition, channel coordination, consumer search and learning, advertising, retailing and platforms.

About University

Founded in 1963, the Chinese University of Hong Kong (CUHK) is a comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West.

Unique College System

CUHK is the only university in Hong Kong that offers a collegiate system. The nine Colleges of CUHK offer a plethora of non-formal learning opportunities to complement the formal curricula.

Academic Programmes

At CUHK, a wide range of academic programmes leading to the bachelor’s degree are organized in its eight Faculties, including Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science.

Given its geographical location, traditions, and ties, CUHK enjoys special advantages in the study of Chinese language, culture, economics, among others. Different specialties in engineering (electronic, information, automation, among others.) command world-leading positions. Its Business School, Law School, and Medical School are reputable training grounds for professionals in their respective fields as well as centres of seminal research.

Research Excellence

CUHK promotes interdisciplinary research excellence on a local, national and international scale. It has four research priorities, which are China StudiesTranslational BiomedicineInformation and Automation Technology and Environment and Sustainability. The University is a world leader in non-invasive prenatal testing theory and method, genomic studies on plants for sustainable agriculture and food security, and network coding theory that revolutionized data transmission and network applications.

The prowess, variety and impact of research at CUHK can be further demonstrated from its establishment of five state key laboratories, past and ongoing Areas of Excellence research projects, and the many research institutes and collaborations with eminent overseas research institutions. CUHK is a member of the Worldwide Universities Network and the Association of Pacific Rim Universities.

Great Campus in a Great City

CUHK has the largest, most scenic and sustainably designed and maintained campus in Hong Kong, complete with modern learning facilities and cultural, sport, social and other amenities. Located in Shatin, the campus is conveniently connected with the MTR system to all parts of the city.

 

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