MPhil-PhD in Marketing Program By The Chinese University of Hong Kong (CUHK) |Top Universities
Subject Ranking

# 21-50QS Subject Rankings

Program Duration

36 monthsProgram duration

Tuitionfee

5,368 USDTuition Fee/year

Scholarship

YesScholarships

Program overview

Main Subject

Marketing

Degree

PhD

Study Level

Masters

Study Mode

On Campus

The MPhil/PhD programme in Marketing aims to provide solid training to prepare students for careers in teaching and research in higher education and research institutions. We mainly admit PhD students to train them as academic researchers. Most of them continue pursuing their academic career after they graduate.

There are two research streams in our PhD programme: Quantitative Stream and Behavioural Stream.

Quantitative stream

The quantitative stream of our PhD programme aims to provide students solid training in both empirical and analytical skills in marketing, significant interaction and collaboration with the faculty, and eventually productivity in both independent and co-authored work. In particular, our quantitative stream focuses on big data, mobile and digital marketing, social networks, and behavioural economics, and economics of psychology. Students take advanced economics courses, statistics courses, advanced marketing seminars, as well as other courses provided by other departments (e.g., machine learning course at engineering school). Our quantitative faculty have published papers in top tier marketing journals such as Marketing Science, Journal of Marketing Research, and Management Science. They actively work with students through first year independent research projects, departmental seminars, dissertation work, and informal interactions. Students are expected to use their initiative and make substantial contributions to the area.

Behavioural stream

Behavioural stream of marketing PhD focuses on the study of how individuals behave in consumer-related domains. This area draws from cognitive and social psychology, behavioural decision processes, and behavioural economics. Core faculty have interests in judgment and decision making, affect and motivation, consumer well-being, embodied cognition, sensory marketing, categorization processes, cultural influences on consumer behaviour and consumer information processing. Students are given solid training in experimental as well as other social science methods, taking courses in both marketing and psychology at an early stage of their study and doing research with several different faculty members during their first two years before choosing a primary research topic and thesis advisor. Recent research conducted by past and current students cuts across many areas, including the effects of emotion (embarrassment, nostalgia, jealousy, and anger) on consumer behaviour, services marketing, numerosity, social networking donation behaviour, justice and mortality salience. Their research has been published in top tier marketing, general science, and psychology journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Proceedings of National Academy of Sciences of the United States of America, Psychological Science, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Journal of Experimental Psychology: General.

Program overview

Main Subject

Marketing

Degree

PhD

Study Level

Masters

Study Mode

On Campus

The MPhil/PhD programme in Marketing aims to provide solid training to prepare students for careers in teaching and research in higher education and research institutions. We mainly admit PhD students to train them as academic researchers. Most of them continue pursuing their academic career after they graduate.

There are two research streams in our PhD programme: Quantitative Stream and Behavioural Stream.

Quantitative stream

The quantitative stream of our PhD programme aims to provide students solid training in both empirical and analytical skills in marketing, significant interaction and collaboration with the faculty, and eventually productivity in both independent and co-authored work. In particular, our quantitative stream focuses on big data, mobile and digital marketing, social networks, and behavioural economics, and economics of psychology. Students take advanced economics courses, statistics courses, advanced marketing seminars, as well as other courses provided by other departments (e.g., machine learning course at engineering school). Our quantitative faculty have published papers in top tier marketing journals such as Marketing Science, Journal of Marketing Research, and Management Science. They actively work with students through first year independent research projects, departmental seminars, dissertation work, and informal interactions. Students are expected to use their initiative and make substantial contributions to the area.

Behavioural stream

Behavioural stream of marketing PhD focuses on the study of how individuals behave in consumer-related domains. This area draws from cognitive and social psychology, behavioural decision processes, and behavioural economics. Core faculty have interests in judgment and decision making, affect and motivation, consumer well-being, embodied cognition, sensory marketing, categorization processes, cultural influences on consumer behaviour and consumer information processing. Students are given solid training in experimental as well as other social science methods, taking courses in both marketing and psychology at an early stage of their study and doing research with several different faculty members during their first two years before choosing a primary research topic and thesis advisor. Recent research conducted by past and current students cuts across many areas, including the effects of emotion (embarrassment, nostalgia, jealousy, and anger) on consumer behaviour, services marketing, numerosity, social networking donation behaviour, justice and mortality salience. Their research has been published in top tier marketing, general science, and psychology journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Proceedings of National Academy of Sciences of the United States of America, Psychological Science, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Journal of Experimental Psychology: General.

Admission requirements

Undergraduate

6.5+
79+
2.7+

For the Doctor of Philosophy (Ph.D.) stream under the "M.Phil.-Ph.D. Programmes", the applicant shall have:

  • a master's degree from a recognized university; or
  • graduated from a recognized university and obtained a bachelor's degree, normally with honours not lower than Second Class; or
  • graduated from an honours programme of a recognized university with a bachelor's degree, normally achieving an average grade of not lower than "B"; or
  • completed a course of study in a tertiary educational institution and obtained professional or similar qualifications equivalent to an honours degree.

Due to COVID-19 pandemic, the University accepts, on a temporary basis and for those students who are admitted to postgraduate programmes in the 2021-22 intake, the following online English tests as an alternative to fulfil the University’s English Language Requirements.

  • TOEFL-iBT Home Edition Overall 79
  • IELTS Indicator: Overall 6.5
  • GMAT Online Examination: Band 21 (Verbal)
3 Years
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

5,368 USD
-

International Students

5,368 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

CUHK aims to nurture students with both specialised knowledge and wisdom for life. Its bilingual and multicultural curriculum is characterised by a flexible credit unit system. Academic programmes in an array of disciplines are offered by eight Faculties, including Arts, Business Administration, Education, Engineering, Law, Medicine, Science and Social Science. CUHK future proofs its educational offerings by listening to industry and government and introducing innovative new programmes such as Biotechnology, Entrepreneurship and Healthcare Management, Computational Data Science, and Learning Design and Technology. CUHK’s robust programmes are supplemented by the provision of state-of-the-art facilities and resources to ensure students have a world-class experience.

 

Over the past decades, continual enhancement has resulted in a balanced curriculum of both breadth and depth. With the support of the Centre for Learning Enhancement and Research (CLEAR), CUHK has consistently been recognised by bodies such as Hong Kong’s University Grants Committee for achieving the highest standards of teaching and learning.


Academic Programmes

At CUHK, a wide scope of academic programmes organised in a four-year undergraduate curriculum structure are offered by its eight Faculties. Currently, the University provides more than 150 major and minor programmes.

 

General Education

General Education forms a key component of undergraduate studies at CUHK. University and College General Education courses are tailored to nurture whole-person development, foster soft-skills and cultivate a strong sense of social responsibility. The University’s General Education programme received the Exemplary Programme Award for Improving General Education from the Association for General and Liberal Studies in 2015 and the Hong Kong’s University Grants Committee Teaching Award in 2016.

 

Physical Education

As the only publicly-funded university in Hong Kong that offers a required Physical Education programme for undergraduates, CUHK is dedicated to promoting sports to enhance students’ whole-person development.

 

Co-operative education and mentorship programmes

The university-wide credit-bearing co-operative education programme, Co-op@CUHK, is designed to bridge the gap between tertiary education and the workplace by providing undergraduate students with experiential work-integrated learning opportunities at an extensive network of partner employers. Mentorship programmes at college, faculty, school, departmental or programme levels serve to expand students’ horizons and widen their networks.

 

Global exchange and internship

CUHK encourages students to participate in global exchange and internship programmes to broaden their horizons and equip students with academic, intercultural, and professional skills which will serve them throughout their professional lives. It also welcomes visiting students from partner institutions around the world, which enriches the diversity of the campus experience and offers international students a unique opportunity to experience Hong Kong.

 

Useful links:

CUHK Undergraduate Admissions

CUHK Exchange Programmes

CUHK Summer School

Anthropology

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Chinese Studies

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Cultural Studies

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English

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Fine Arts

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History

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Japanese Studies

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Linguistics

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Music

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Philosophy

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Public History

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Religious Studies

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Theology

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Translation

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The CUHK Graduate School offers over 220 taught and research postgraduate programmes awarding more than 6,000 postgraduate degrees, diplomas and certificates every year. The wide spectrum of programmes aims to prepare students for careers that would allow them to become world leaders in their specialised fields.

 

CUHK provides cutting-edge learning resources and hostel facilities on a green campus, offering the perfect backdrop for scholars from around the globe to immerse themselves in a culturally diverse and intellectually stimulating environment. A rich array of scholarships and grants are available to enable the world’s best talent to receive exemplary education at the University.

 

CUHK Graduate Admissions

 

MA in Fine Arts

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MA in Linguistics

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MA in Music

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MA in Philosophy

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MA in Translation

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MPhil in History

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MPhil in Music

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Master of Music

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MPhil in Pharmacy

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MPhil in Surgery

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MSc in Cardiology

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Master of Nursing

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MA in Journalism

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MA in Psychology

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MA in Sociology

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MSc in Economics

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MSc in New Media

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Postgrad programs