Sasin School of Management

Sasin School of Management

Finding a reputable MBA program in Southeast Asia in the early 1980s was a challenge. Creating one was even harder! Knowing it was essential to secure the cooperation of at least one major MBA program from the West, Professor Toemsakdi Krishnamra – Sasin’s founder – sent a team on a mission to the United States to begin negotiations with leading American business schools. His goal from the beginning was to create Asia’s leading business school in Bangkok, Thailand. In what has become the model for the creation of other international business school programs around the world, Chulalongkorn University entered into partnership with the Kellogg School of Management at Northwestern University and The Wharton School of the University of Pennsylvania, two of the foremost business schools in the United States. Jointly, they established Sasin — then known as GIBA — by modifying Kellogg’s curriculum and academic regulations to make it easier for Kellogg and Wharton faculty to teach at Sasin. In doing so, they created a model that has since been repeated by Kellogg, Wharton and other prominent business schools around the world.