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Marketing and Leadership MSc
Cranfield School of Management, Cranfield, United Kingdom
26 monthsProgram duration
19,000 GBPTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This part-time Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. It is also informed by Cranfield’s Management MSc – which is ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.
The Marketing and Leadership MSc will develop your marketing and leadership skills. This practical marketing master’s course focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. You will gain leading-edge insights into marketing and business practice which you can apply within your organisation.
You will gain an understanding of general management functions including strategy, finance, corporate sustainability, and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, big data analytics, digital marketing, advertising, and consumer behaviour.
This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations can use £14,000 of their Apprenticeship Levy to cover Part I (The Senior Leader Apprenticeship) of the programme tuition fee. Part II (progression to Marketing and Leadership MSc) can be funded by either your employer or by you.
This page is dedicated to students seeking the Marketing and Leadership MSc independent of Apprenticeship Levy funding. If you are looking for more information on our Apprenticeship Levy part-funded routes, please view here .
Why this course?
Cranfield School of Management consistently performs well in international business rankings. We are top 10 in the UK and 34th in Europe in the Financial Times European Business School 2021 Rankings.
The Centre for Strategic Marketing and Sales possess a worldwide reputation for applied marketing research, particularly focusing on marketing strategy and planning, strategic sales, key account management, customer relationships and digital transformation.
Teaching is exclusively focused on postgraduate and executive levels and is designed to nurture your practical business skills and confidence.
You will have a distinctive and collaborative learning experience that is centred on interactive classroom sessions delivered by faculty directly involved with global businesses.
You will study with a cohort of experienced professionals, build your network and gain insights into marketing and management best practice.
You will gain knowledge of the latest marketing trends and develop general management skills, to enable you to lead change in your organisation and help you rise to the top of your marketing department.
You will generate self-awareness and confidence to lead teams drawn from a diverse variety of cultures, business experiences and personalities.
Who is it for?
Experienced marketing professionals who are seeking, or required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
Second career professionals seeking a change into marketing and leadership positions.
Self-motivated marketing managers keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This part-time Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. It is also informed by Cranfield’s Management MSc – which is ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.
The Marketing and Leadership MSc will develop your marketing and leadership skills. This practical marketing master’s course focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. You will gain leading-edge insights into marketing and business practice which you can apply within your organisation.
You will gain an understanding of general management functions including strategy, finance, corporate sustainability, and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, big data analytics, digital marketing, advertising, and consumer behaviour.
This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations can use £14,000 of their Apprenticeship Levy to cover Part I (The Senior Leader Apprenticeship) of the programme tuition fee. Part II (progression to Marketing and Leadership MSc) can be funded by either your employer or by you.
This page is dedicated to students seeking the Marketing and Leadership MSc independent of Apprenticeship Levy funding. If you are looking for more information on our Apprenticeship Levy part-funded routes, please view here .
Why this course?
Cranfield School of Management consistently performs well in international business rankings. We are top 10 in the UK and 34th in Europe in the Financial Times European Business School 2021 Rankings.
The Centre for Strategic Marketing and Sales possess a worldwide reputation for applied marketing research, particularly focusing on marketing strategy and planning, strategic sales, key account management, customer relationships and digital transformation.
Teaching is exclusively focused on postgraduate and executive levels and is designed to nurture your practical business skills and confidence.
You will have a distinctive and collaborative learning experience that is centred on interactive classroom sessions delivered by faculty directly involved with global businesses.
You will study with a cohort of experienced professionals, build your network and gain insights into marketing and management best practice.
You will gain knowledge of the latest marketing trends and develop general management skills, to enable you to lead change in your organisation and help you rise to the top of your marketing department.
You will generate self-awareness and confidence to lead teams drawn from a diverse variety of cultures, business experiences and personalities.
Who is it for?
Experienced marketing professionals who are seeking, or required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
Second career professionals seeking a change into marketing and leadership positions.
Self-motivated marketing managers keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.
Admission requirements
Exam Scores
Important Dates
Undergraduate
Candidates are normally high potential, managers with 3 to 10 years’ post-qualification experience in Marketing roles.
Candidates normally possess a first or second class UK honours degree (or an international equivalent). Alternatively we will consider a professional qualification (such as CIM, IDM, ISM) together with a minimum of 5 years’ post-qualification work experience.
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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