The master’s specialisation in Marketing consists of core
courses, seminars, electives and a master's thesis distributed over five blocks
of eight weeks. 50% of the programme focuses on marketing analytics and another
50% focuses on marketing strategy. Students will be expected to present
excerpts of literature or case applications, ask questions, express doubts, and
share ideas in class discussions. This starts immediately in block 1 when students
will follow three courses (4 credits each). The seminar in block 2 (12 credits)
involves a marketing strategy simulation game to teach students about market
research and its connection with marketing strategy decision-making. In block 3
students can choose a seminar in order to specialise in a topic of their
interest (e.g. marketing analytics or global marketing). In block 4 students
choose two electives (4 credits) taught by the Marketing Department and one
other Economics and Business Master’s course (4 credits).
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A unique institution based on the concept of a "multicultural classroom", Erasmus University Rotterdam blends high-quality education with an enriching global perspective.International rankings name Erasmus University among the world’s leading players, and students recommend the institution for the quality of the lectures, expertise of the staff and opportunities in preparation for a successful career.International studentsLocated in the Netherlands in the city of Rotterdam, Erasmus University is known for its global mindset, offering the chance to join a truly international environment. The university has 5,000 international students, comprising just under 20% of the whole student body. Furthermore, 40-60% of students enrolled in English-taught programs come from outside the Netherlands.Financial aidErasmus University offers different types of scholarships and financial aid based on students’ needs. It also offers guidance for students who are eligible for grants offered by the Dutch government.Student lifeErasmus University's main campus was designed to offer students everything they need in a place where they feel safe. In addition to excellent study areas and a modern library, students can also eat at the Food Court or get active in the sports center. The campus is also home to a grocery store, bike shop, hair salon, bar and many more facilities - it's like a mini city!Virtual experienceEven if you can't visit the Erasmus University Rotterdam campus in person, you can get a feeling of what it's like to study here. Check out campus, housing, class, the city, and career experiences as told by our current students and alumni.Studying at Erasmus UniversityErasmus University offers both undergraduate and postgraduate degrees, covering the following subjects:BusinessEconomicsLawPsychologyPedagogySociologyPublic administrationUrban management and developmentDevelopment studiesHistoryArts and cultureMediaPhilosophyMedicine and healthFollow Erasmus University for live updates on Facebook, Instagram, Twitter, YouTube and LinkedIn.
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