MA Advertising, Marketing and the Media Program By Essex, University of |Top Universities

MA Advertising, Marketing and the Media

MA Advertising, Marketing and the Media

Essex, University of

Colchester Campus, Colchester, United Kingdom
  • QS World University Rankings
    439
  • Degree MA
  • Study Level Masters
  • Subject Communication and Media Studies
  • Duration 24 months
  • Start date Jan-2000
This course will investigate key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India. Students will explore topics including: Recent developments from actor network theory on market devices; Concepts of advertising, marketing and consumption; Contemporary marketing and management; Media and communications; Developing brand cultures. This course is suitable for students who want to pursue careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

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