MSc Global Digital Marketing Program By Essex, University of |Top Universities

MSc Global Digital Marketing

MSc Global Digital Marketing

Essex, University of

Colchester Campus, Colchester, United Kingdom
  • QS World University Rankings
    439
  • Degree MSc
  • Study Level Masters
  • Study Mode Online
  • Duration 24 months
  • Start date Jan-2000
In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers. This online course will cover a range of topics including: the internal processes that occur within consumers´ minds and how to choose corresponding marketing strategies; management of internal and external communications aimed at creating a favourable point of view among stakeholders; data analytics for managers, including the technical aspects of collecting and organising data. Each student will culminate in a research report around a topic within global digital marketing that is of particular interest to him/her. Students will conduct first-person research into the topic and create a comprehensive report, demonstrating their new skills in marketing, research and communication.