MSc Marketing and Brand Management Program By Essex, University of |Top Universities

MSc Marketing and Brand Management

MSc Marketing and Brand Management

Essex, University of

Colchester Campus, Colchester, United Kingdom
  • QS World University Rankings
    439
  • Degree MSc
  • Study Level Masters
  • Duration 24 months
  • Start date Jan-2000
On this course, students will learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. It looks beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. Students will develop visual literacy and the capacity to think creatively and independently. This course provides an excellent foundation to build students' career in marketing and brand management by developing their skills in creativity, innovation and ethical awareness.