BA (Hons) Business and Marketing Program By Essex, University of |Top Universities

BA (Hons) Business and Marketing

BA (Hons) Business and Marketing

Essex, University of

Colchester Campus, Colchester, United Kingdom
  • QS World University Rankings
    439
  • Degree BA
  • Study Level Bachelors
  • Study Mode Online
  • Subject Marketing
  • Duration 48 months
  • Start date Jan-2000
The fast-paced business world demands creativity, strategic thinking and dedication for companies to differentiate themselves from the crowd and be profitable, and this course allows students to develop those skills while exploring a wide range of essential business and marketing topics. This online BA studies the key areas of marketing, human resources, finance and business environment at level 4 and students will delve into more specialist areas of study as they continue in the course, including: marketing communications through a wide range of media; management of projects and working with stakeholders; how online marketing fits into an overall business strategy; how market research is used to formulate marketing decisions; the global business environment, including challenges and opportunities.

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