BSc Management and Marketing Program By Essex, University of |Top Universities

BSc Management and Marketing

BSc Management and Marketing

Essex, University of

Colchester Campus, Colchester, United Kingdom
  • QS World University Rankings
    439
  • Degree BSc
  • Study Level Bachelors
  • Subject Marketing
  • Duration 36 months
  • Start date Jan-2000
At Essex Business School, where this BSc Management and Marketing course is taught, each student is encouraged to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge. Students will learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management. Students will also develop their practical skills in communication, data analysis and critical thinking. The subjects explored in this course are: digital marketing and social media; marketing management; consumer behaviour; brand management; business strategy; organisational behaviour. The first year will explore a general business education, introducing students to accounting, finance and economics, as well as management and marketing. BSc Management and Marketing can also be taken with an optional study abroad or placement year.

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