BSc Marketing (Including Placement Year) Program By Essex, University of |Top Universities

BSc Marketing (Including Placement Year)

BSc Marketing (Including Placement Year)

  • QS World University Rankings
    439
  • Degree BSc
  • Study Level Bachelors
  • Duration 48 months
The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete. Essex’s Marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. The course will cover topics such as: digital marketing and social media; the principles of markets, marketing and selling; marketing strategy and planning; services marketing; business-to-business marketing; consumer behaviour; marketing communications. The first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. This course is suitable for those who want to pursue a career in marketing, or pursue roles in other areas of business. BSc Marketing can also be taken with an optional study abroad or placement year.