MSc in Consumer Psychology Program By Fundación Universitaria Konrad Lorenz |Top Universities

MSc in Consumer Psychology

Location

Edificio Principal, Bogotá, Colombia
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Tuitionfee

2,173 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Develops in professionals from various areas the necessary skills to manage consumer-focused marketing plans that involve mastery of theories and models of their study, and qualitative and quantitative market research tools based on techniques and concepts. with a solid scientific basis. Its first year is equivalent to the specialization, in the second year, activities of an investigative nature have greater emphasis than those related to theoretical, conceptual and professional aspects. The Konrad Lorenz Master's in Consumer Psychology aims to:

  • Train researchers who are theoretically and methodologically trained in the analysis of consumer behavior from the perspective of the psychological and sociocultural processes involved in market exchange practices.
  • Promote research in the field of Consumer Psychology to make significant contributions both to their field of scientific knowledge, and to the development of public and private organizations.
  • Contribute to the interdisciplinary training of professionals who can work as researchers and teachers in the field of study of Consumer Psychology, as successful entrepreneurs and as managers of marketing plans and actions in national and international organizations.
  • Within its academic field, it aims to strengthen research networks and conceptual development in the field of Consumer Psychology in Colombia and Latin America.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Develops in professionals from various areas the necessary skills to manage consumer-focused marketing plans that involve mastery of theories and models of their study, and qualitative and quantitative market research tools based on techniques and concepts. with a solid scientific basis. Its first year is equivalent to the specialization, in the second year, activities of an investigative nature have greater emphasis than those related to theoretical, conceptual and professional aspects. The Konrad Lorenz Master's in Consumer Psychology aims to:

  • Train researchers who are theoretically and methodologically trained in the analysis of consumer behavior from the perspective of the psychological and sociocultural processes involved in market exchange practices.
  • Promote research in the field of Consumer Psychology to make significant contributions both to their field of scientific knowledge, and to the development of public and private organizations.
  • Contribute to the interdisciplinary training of professionals who can work as researchers and teachers in the field of study of Consumer Psychology, as successful entrepreneurs and as managers of marketing plans and actions in national and international organizations.
  • Within its academic field, it aims to strengthen research networks and conceptual development in the field of Consumer Psychology in Colombia and Latin America.

Admission requirements

Undergraduate

3.8+
Feb

Tuition fee and scholarships

Domestic Students

2,173 USD
-

International Students

2,173 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Fundación Universitaria Konrad Lorenz offers six undergraduate programs within the following faculties:

School of Mathematics and Engineering offers three undergraduate programs in Mathematics; Industrial Engineering; Computer Engineering

The undergraduate Mathematics and Computer Engineering programs have been awarded High Quality Accreditation by the Colombian Ministry of National Education - MEN

School of Psychology offers an undergraduate degree in Psychology.

The undergraduate degree in Psychology was the first in Colombia to be awarded High Quality Accreditation by the Colombian Ministry of National Education, and is currently the only program boasting this distinction for the fourth consecutive year.

School of Business offers International Business Administration; Marketing.

Both undergraduate programs have International Quality Accreditation, as granted by the Accreditation Council for Business Schools and Programs (ACBSP).

Fundación Universitaria Konrad Lorenz offers 11 postgraduate programs through its graduate school in the following subjects:

Mathematics and Statistics:

  • Specialization Course in Strategic Data Analysis
  • Master’s Degree in Strategic Data Analysis


Psychology:

  • Specialization Course in Clinical Assessment and Treatment of Emotional and Affective Disorders
  • Specialization Course in Child, Adolescent and Family Clinical Psychology
  • Specialization Course in Forensic and Criminal Psychology
  • Specialization Course in Consumer Psychology
  • Master’s Degree in Clinical Psychology
  • Master’s Degree in Consumer Psychology
  • Doctorate in Psychology

 
Management:

  • Specialization Course in Human Resource Management
  • Specialization Course in Occupational Safety and Health Management

Postgrad programs
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