MSc in Entrepreneurship and Global Marketing

Kowloon Tong Campus, Hong Kong, Hong Kong SAR

Official Website

Shortlist

31,595 USDTuition Fee/year

YesScholarships

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award programme offered by the Department of Marketing, Hong Kong Baptist University and Grenoble École de Management on 15-month full-time study basis. This programme distinguishes itself from other programmes by its international component. Students will study one semester in France and one semester in Hong Kong to develop a global mindset that fosters creativity and innovation. The official medium of instruction of the programme is English while providing students with an opportunity to be exposed to the French language in daily life. It is designed for graduates from any discipline, regardless of nationality who wish to gain the entrepreneurial knowledge, mind-set and tools to evaluate and drive business opportunities and for those seeking graduate education to advance into managerial and leadership roles or to start an entrepreneurial career.

Program overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Undergraduate

TOEFL

90+

IELTS

Applicants should have a Bachelor’s degree or equivalent, or with a minimum of 180 ECTS credits, in any discipline from a recognised university or comparable institution. GMAT and French language are not required for this programme.

Starting Month(s)

Sep

Tuition fee and scholarships

Tuition Fee
Scholarships

Domestic Students

Tuition Fee/year

31,595 USD

Tuition Fee (Out of State)

International Students

Tuition Fee/year

31,595 USD

Other Expenses

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

Download Scholarship Guide

More programs from the university

Underpinned by curricula which are embedded with research and service learning, HKBU’s distinctive liberal arts education model emphasises the nourishment of the creative mind and building of character. The wide range of undergraduate and postgraduate programmes on offer are designed to develop students’ critical thinking which is increasingly deemed crucial for success in today’s fast-changing world.

At HKBU, students embark on an inspiring intellectual journey that prepares them not only for a specific career but enables them to be changemakers who contribute to bettering the world. The broad-based, student-centred curriculum covers essential knowledge in arts and sciences, humanities and social sciences, and eastern and western civilisations, and is delivered through research-informed teaching augmented by out-of-classroom learning opportunities. Complementing studies in specialised disciplines, our General Education programme and service learning projects contribute to the overall learning experience and ignite a passion to serve as well as prepare for career opportunities anywhere.

The University encourages participation in co- and extra-curricular activities, exchange, and foreign placement opportunities through an extensive range of strategic global collaborations in teaching, research and community engagement. Similarly, great efforts are continuously made to bring foremost scholars and renowned professionals from around the world to HKBU and determined steps are taken to further internationalise the campus at all levels. Pioneering programmes to enhance students’ global outlook include the International Writers’ Workshop, the Pulitzer Prize Winners Workshop and the Consul-General-in-Residence Programme.

Cross / Transdisciplinary / Personalised Pathway Programmes (8)

BA (Hons) in Business Administration (Global Entertainment)

BSc (Hons) in Business Computing and Data Analytics

Bachelor of Arts and Science (Hons) in Arts and Technology

Bachelor of Arts, Science and Technology (Hons)

Bachelor of Social Sciences (Hons) / Bachelor of Science (Hons) in Innovation in Health and Social Well-Being

Faculty of Arts (8)

BA (Hons) Chinese Language and Literature

BA (Hons) Creative and Professional Writing

BA (Hons) English Language and Literature

BA (Hons) Humanities

BA (Hons) Translation

BA (Hons) in Religion, Philosophy and Ethics

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Faculty of Science (8)

BSc (Hons) in Analytical and Testing Sciences

BSc (Hons) in Applied Biology

BSc (Hons) in Applied Biology and BSc (Hons) in Ecology and Conservation [Double Degree]

BSc (Hons) in Bioresource and Agricultural Science

BSc (Hons) in Chemistry

BSc (Hons) in Computer Science

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Faculty of Social Sciences (8)

BA (Hons) in English Language and Literature / BEd (Hons) in English Language Teaching

BA (Hons) in History

BA (Hons) in History / BEd (Hons) in Liberal Studies Teaching

BA (Hons) in History / BEd (Hons) in Personal, Social and Humanities Education Teaching

BSocSc (Hons) in European Studies - French Stream

BSocSc (Hons) in European Studies - German Stream

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School of Business (8)

BBA (Hons) - Accounting Concentration

BBA (Hons) Economics and Data Analytics

BBA (Hons) Entrepreneurship and Business Innovation

BBA (Hons) Finance

BBA (Hons) Human Resources Management

BBA (Hons) Information Systems and Business Intelligence

View All

School of Chinese Medicine (8)

BPharm (Hons) in Chinese Medicine

BSc (Hons) in Biomedical Science

Bachelor of Chinese Medicine

School of Communication (8)

BComm (Hons) Journalism and Digital Media

BComm (Hons) Public Relations and Advertising

BComm (Hons) in Game Design and Animation

School of Creative Arts (8)

BA (Hons) in Music / BMus (Hons) in Creative Industries

BComm (Hons) in Film Major

BFA (Hons) in Acting for Global Screen

Bachelor of Arts (Hons) in Visual Arts

HKBU offers postgraduate programmes of diverse disciplines fulfilling aspirations of individual students and advancing knowledge through research and scholarship. Our programmes emphasise a global perspective, the development of critical minds, and interactive and participatory learning. We provide students with a remarkable learning environment with different forms of collaborative arrangements both within and outside the University, substantial learning and teaching resources, and a team of dynamic staff committed to excellence. Knowledge is a continuing process of investigation. Partnering with our students, the University keeps moving forward and creating impact to address the local and global challenges.

Its Graduate School, established in 2002, plays a major role in offering postgraduate programmes to meet societal needs, and in facilitating research advancement for the benefit of the humankind. Ever since its establishment, the Graduate School has grown rapidly both in terms of the spectrum of programmes offered, the number of students enrolled, and the diversity of research projects it manages. Currently, the number of postgraduate students accounts for approximately 40% of the University's total enrolment and there are also over 700 ongoing research projects, generating research outputs that attract international collaboration and recognition.