Public Relations and Advertising Program By Hong Kong Baptist University |Top Universities

Hong Kong Baptist University

Kowloon Tong Campus, Hong Kong, Hong Kong SAR China
  • QS World University Rankings
    287
  • Degree BComm
  • Study Level Bachelors
  • Study Mode On Campus
  • Duration 48 months
  • Scholarships Yes
  • Start date Sep

others shortlisted this program

others shortlisted this program

The Public Relations and Advertising Major offers three Concentrations:  Advertising and Branding Concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotion.  Organisational Communication Concentration focuses on developing students' knowledge integration and creation capabilities, expressive, analytical and critical thinking skills, team building, decision-making and problem-solving abilities.  Students of the Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in strategic communication, public affairs, social responsibility, media relations, crisis communication and digital public relations across different sectors (i.e. business, government or non-profit organisations).

About University

In 1956, Hong Kong Baptist College was founded as a post-secondary college committed to the provision of whole person education. In 1983, Hong Kong Baptist College became a fully funded public tertiary institution. It gained university status in 1994 and was renamed Hong Kong Baptist University (HKBU).

Today, the six Faculties/Schools and the Academy of Visual Arts offer a range of undergraduate programmes, taught and research postgraduate programmes leading to the award of master and doctoral degrees, as well as associate degree and higher diploma programmes. HKBU is dedicated to nurturing future generations of civically engaged community members, providing them with a broad-based, creativity inspiring education. HKBU has gained a reputation as one of Asia’s finest institutions of higher learning and leverages its excellence in teaching and research for the betterment of society.

In November 2017, HKBU announced its 10-year Institutional Strategic Plan 2018-2028 and refreshed its vision to “being a leading liberal arts university in Asia for the world delivering academic excellence in a caring, creative and global culture.”

At the heart of the vision lies a commitment to enhancing world-class interdisciplinary research that would influence public thinking and policy making. To maintain its relevance to society and ensure continuance of its contributions to the creation and transfer of knowledge for the benefit of all, HKBU is purposefully investing resources to implement a comprehensive plan of action, and will focus on three strategic research clusters, namely: 
Creative Media and Practice, 
Health, and Drug Discovery,
Data Analytics and Artificial Intelligence.

English language test
IELTS
IELTS

Are you planning to take an English language test? Sign up for free IELTS webinars and prep material

Sign up today

Latest Tweets