Bachelor of Engineering (Honours) Scheme in Product and Industrial Engineering (Product Engineering with Marketing / Industrial and Systems Engineering) Program By The Hong Kong Polytechnic University |Top Universities

Program overview

Main Subject

Engineering - Product Design

Degree

BEng

Study Level

Undergraduate

Study Mode

On Campus

Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.
To fulfil this need, the BEng(Hons) in Product Engineering with Marketing programme has the following aims and learning outcomes:
  • Provide integrated education and training for students on synergising product design, technology and business in new product development
  • Develop students’ knowledge of business development, strategic product planning, product marketing and management and help them understand how to apply this knowledge to the development of successful new products
  • Nurture graduates with excellent product design and development abilities who can interact with customers, industrial designers, production personnel, suppliers and vendors; understand market situations and competition environments; and identify market needs and seize opportunities by developing new products that satisfy customer and engineering requirements.

Program overview

Main Subject

Engineering - Product Design

Degree

BEng

Study Level

Undergraduate

Study Mode

On Campus

Product design and development have become increasingly complex in recent years, due to decreasing time to market, increasing customer expectations, and growing global competition. Today, product engineers carry out product design and development tasks that go beyond functional or engineering design to incorporate consideration of aesthetic and business issues, product life-cycle design, and technologies. Therefore, there is an urgent need for product development professionals who are sufficiently innovative, knowledgeable, and skilful to synergise product development with design, technology, and business aspects to develop novel products with immediate market appeal.
To fulfil this need, the BEng(Hons) in Product Engineering with Marketing programme has the following aims and learning outcomes:
  • Provide integrated education and training for students on synergising product design, technology and business in new product development
  • Develop students’ knowledge of business development, strategic product planning, product marketing and management and help them understand how to apply this knowledge to the development of successful new products
  • Nurture graduates with excellent product design and development abilities who can interact with customers, industrial designers, production personnel, suppliers and vendors; understand market situations and competition environments; and identify market needs and seize opportunities by developing new products that satisfy customer and engineering requirements.

Admission requirements

Undergraduate

6+
24+
80+
02 Jun 2024
4 Years
Sep

Tuition fee and scholarships

Domestic Students

5,391 USD
-

International Students

20,489 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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More programs from the university

PolyU nurtures future-ready global leaders by implementing a broad-based curriculum for holistic academic development. We are the first university in Hong Kong that incorporates Work-Integrated Education and Service-Learning as mandatory components within the undergraduate curriculum, preparing students to become civic-minded professionals with leadership skills, cross-cultural capabilities, a global perspective, and a heart to serve. 

PolyU has established student exchange partnership networks with 280+ universities / institutions overseas to foster students’ international outlook. We are committed to empowering students to become global future leaders who can inspire positive social change while embracing their unique skill sets—whether in tech, research, sports, arts, STEM, and more. Our newly incorporated undergraduate programmes, Artificial Intelligence and Data Analytics (AIDA) and Innovation and Entrepreneurship (IE), cultivate leaders adept at navigating the Industry 4.0 era and emerging technologies.

Life@PolyU is more than an academic success. PolyU offers a supportive community to help you navigate campus life. Fuel your passion with our student development programmes and various activities in sports, art and culture, wellness activities, etc. Experience the rich tapestry of campus life by joining our clubs and societies. Our halls of residence offer a vibrant ecosystem with many opportunities for you to develop a life-long global network. By immersing yourselves in numerous exciting and joyful hall activities, you may build friendship with fellow students from diverse cultures and nationalities.

Find your programme

Contact Us:  


Academic Registry

24-hour hotline: (852) 2333 0600
Fax: (852) 2334 6671
Email:  [email protected]
Website:  www.polyu.edu.hk/study

Global Engagement Office

Tel: (852) 2766 5116
Fax: (852) 2333 9974
Email: General  [email protected]   
Exchange / Study Abroad  [email protected]
Full Time Study:  [email protected]
Website:  www.polyu.edu.hk/geo/

 

At PolyU, we strive for a holistic learning experience, nurturing future professionals and leaders with a deep affection for their family and Nation, a global outlook, and a strong sense of social responsibility, so that they can contribute to the long-term development pf Hong Kong, the Nation and the world.

New MSc Programmes introduced in 2023/24 include MSc in Artificial Intelligence and Big Data Computing; MSc in Global Business and Decision Analysis; MSc in ESG and Sustainability; MSc in Intelligent Construction; MSc in Metaverse Technology; MSc in Microelectronics Technology and Materials and MSc in Sustainable Technology for Carbon Neutrality

Life@PolyU is more than an academic success. PolyU offers a supportive community to help you navigate campus life. Fuel your passion with our student development programmes and various activities in sports, art and culture, wellness activities, etc. Experience the rich tapestry of campus life by joining our clubs and societies. Our halls of residence offer a vibrant ecosystem with many opportunities for you to develop a life-long global network. By immersing yourselves in numerous exciting and joyful hall activities, you may build friendship with fellow students from diverse cultures and nationalities.

Find your programme

Contact Us:

Academic Registry

24-hour hotline: (852) 2333 0600
Fax: (852) 2334 6671
Email:  [email protected]
Website:  www.polyu.edu.hk/study

Global Engagement Office

Tel: (852) 2766 5116
Fax: (852) 2333 9974
Email: General  [email protected]   
Exchange / Study Abroad  [email protected]
Full Time Study:  [email protected]
Website:  www.polyu.edu.hk/geo/

 

Undergrad programs