International MBA & Market Research and Consumer Behavior Program By IE Business School |Top Universities

others shortlisted this program

others shortlisted this program

During this Dual Degree, you’ll learn from real pioneers in market research and master the management and analytical techniques needed to jumpstart your career in this evolving and exciting industry. This Dual Degree program guiding students on their journey to become the next generation of innovative experts, capable of driving businesses forward through market research and customer insights. It pairs IE Business School’s flagship full-time program, the International MBA, with the Master in Market Research and Consumer Behavior from IE School of Human Sciences and Technology. By studying this unique yet highly complementary combination, students will not only sharpen their management skill set and broaden their perspectives, but will also learn to analyze, interpret and activate the voice of the consumer to drive innovation.

About University

Welcome to a top–ranked international school and leader in innovative learning. Recognized as one of the top business schools in the world based on international rankings, IE Business School has an urban campus in Madrid and delegations across five continents. The school has a faculty comprised of more than 500 professors who currently teach students from 128 countries at graduate and post-graduate levels, as well as offering Masters in Management, MBAs and Executive MBAs, Masters in Finance, and Doctoral and Executive Education programs.


With a risk-taking and boundary-breaking entrepreneurial foundation, IE Business School is an institution of restless learning. An institution of powerful connection. An institution that always strives for more. Its global network represents international, transformational entrepreneurial vision. From its Bachelors to its Doctorates, IE Business School mirrors the market, molding its education to incorporate current trends using innovative methodologies.


Catering to the real needs of the real world, IE Business School offers a range of formats (full-time, part-time, and blended) to ensure utmost flexibility in its Programs. At IE Business School, what you imagine is possible is only the beginning.



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