Master in Management & Digital Marketing Program By IE Business School |Top Universities
  • Degree Other
  • Study Level Masters
  • Course Intensity Full Time
  • Start date Jan-2000
Digital disruption has transformed the advertising and marketing landscape, and forced marketing professionals to step up their game. It’s now more important than ever to listen to the customer, whose voice can be heard loud and clear across platforms, channels and media. Digital marketers must possess the analytical skills to interpret customer data, drive creative strategies and optimize customer engagement. Whether via smartphones, social media, video or email marketing (or all of the above), digital marketers have to create a seamless omnichannel experience that establishes a clear brand identity and sends a cohesive message. With this Dual Degree, you’ll not only acquire the technical skills needed to understand consumer behavior—and the creativity to apply this information to new strategies—but will also develop the managerial know-how to drive positive change across an organization.

About University

Welcome to a top–ranked international school and leader in innovative learning. Recognized as one of the top business schools in the world based on international rankings, IE Business School has an urban campus in Madrid and delegations across five continents. The school has a faculty comprised of more than 500 professors who currently teach students from 128 countries at graduate and post-graduate levels, as well as offering Masters in Management, MBAs and Executive MBAs, Masters in Finance, and Doctoral and Executive Education programs.

 

With a risk-taking and boundary-breaking entrepreneurial foundation, IE Business School is an institution of restless learning. An institution of powerful connection. An institution that always strives for more. Its global network represents international, transformational entrepreneurial vision. From its Bachelors to its Doctorates, IE Business School mirrors the market, molding its education to incorporate current trends using innovative methodologies.

 

Catering to the real needs of the real world, IE Business School offers a range of formats (full-time, part-time, and blended) to ensure utmost flexibility in its Programs. At IE Business School, what you imagine is possible is only the beginning.

 

 

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