Master in Management & Market Research and Consumer Behavior Program By IE Business School |Top Universities
The dawn of the information age has been a true game changer for the business world. Intricate networks of data, demand and online transactions are making it difficult for traditional business models to keep up. More than ever before, consumers drive the economy. Businesses have only recently started to catch on, and they’re beginning to rely on a new breed of specialists to channel the voice of the modern consumer. IE’s Dual Degree program combining the Master in Management and the Master in Market Research and Consumer Behavior will give you the skills to fulfill this increasingly crucial need. The key to modern business is to ground yourself in the present, while setting your sights on the future. Businesses have always needed experts in sales and entrepreneurship to inspire innovation—but now this demand has skyrocketed. Take your career one step further, directly to the border between today and tomorrow. In order to stay at the forefront of the business world, you’ll need to know how to create policies that are guided by consumer psychology and behavior, and backed up by market analytics.

About University

Welcome to a top–ranked international school and leader in innovative learning. Recognized as one of the top business schools in the world based on international rankings, IE Business School has an urban campus in Madrid and delegations across five continents. The school has a faculty comprised of more than 500 professors who currently teach students from 128 countries at graduate and post-graduate levels, as well as offering Masters in Management, MBAs and Executive MBAs, Masters in Finance, and Doctoral and Executive Education programs.


With a risk-taking and boundary-breaking entrepreneurial foundation, IE Business School is an institution of restless learning. An institution of powerful connection. An institution that always strives for more. Its global network represents international, transformational entrepreneurial vision. From its Bachelors to its Doctorates, IE Business School mirrors the market, molding its education to incorporate current trends using innovative methodologies.


Catering to the real needs of the real world, IE Business School offers a range of formats (full-time, part-time, and blended) to ensure utmost flexibility in its Programs. At IE Business School, what you imagine is possible is only the beginning.



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