Master in Digital Marketing Part Time Program By IE School of Human Sciences & Technology |Top Universities

others shortlisted this program

others shortlisted this program

The Master in Digital Marketing trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance. Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. Along with the fast pace of digital disruption, Digital Marketing has been thrust front and center, and marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world. On this program, students will learn hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. They will also develop project management, team building, and communication skills.

About University

IE School of Human Sciences and Technology offers post-graduate and executive-education programs in fields including big data, information management systems, marketing, communications, psychology, and leadership.
 
The mission of IE School of Human Sciences and Technology is to educate and develop the next generation of change-makers, equipping them to manage the challenges faced by companies, governments, and societies now and in the future. This is achieved through new approaches to thinking and innovation, based on the science of human behavior and driven by communication and the ability to fully leverage technology and information.
 
Grounded in the science of human behavior, powered by communication, and enabled by data and technology, graduates of the IE School of Human Sciences and Technology are able to excel at jobs that require constructive innovation.

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