Master in Market Research & Consumer Behavior Program By IE School of Human Sciences & Technology |Top Universities
  • Degree Other
  • Study Level Masters
  • Course Intensity Full Time
  • Start date Jan-2000

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The Master in Market Research & Consumer Behavior trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow. HST’s Master in Market Research & Consumer Behavior is a 10-month program, combining psychology of consumers with research & analytics methods fully adapted into a strategic business context that equips students to leverage their insight-generation capabilities with hands-on execution. The world now requires innovation at the speed of life, so the program is hand-crafted and constantly updated around the needs of top industry recruiters.

About University

IE School of Human Sciences and Technology offers post-graduate and executive-education programs in fields including big data, information management systems, marketing, communications, psychology, and leadership.
 
The mission of IE School of Human Sciences and Technology is to educate and develop the next generation of change-makers, equipping them to manage the challenges faced by companies, governments, and societies now and in the future. This is achieved through new approaches to thinking and innovation, based on the science of human behavior and driven by communication and the ability to fully leverage technology and information.
 
Grounded in the science of human behavior, powered by communication, and enabled by data and technology, graduates of the IE School of Human Sciences and Technology are able to excel at jobs that require constructive innovation.

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