Master in Market Research & Consumer Behavior Program By IE University |Top Universities

IE University

Madrid Campus, Madrid, Spain
  • QS World University Rankings
    =317
  • Degree Other
  • Study Level Masters
  • Duration 10 months
  • Start date Jan-2000

others shortlisted this program

others shortlisted this program

The Master in Market Research & Consumer Behavior aims to train professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow. The new digital economy is reshaping how humans behave and interact with their environment, and this is causing an important shift in what it means for businesses to really understand customers’ motivations in a timely and cost-efficient manner. Additionally, the dawning of automated marketing, machine learning and AI is changing the rules of the game: there is a massive amount of data available but only few who can analyze it, convert it into valuable insights, and transform those insights into action with a real impact on the bottom-line.

About University

COVID-19 Information: 

• Master: https://www.ie.edu/updates/covid-19-applicants-faqs/
• Undergraduate:  https://www.ie.edu/university/applicants-faq/

IE University is a top international university in Spain with campuses in Madrid and Segovia. Recognized as one of the leading higher education institutions in the world, IE shapes leaders who drive innovation and change in organizations, providing a learning environment where technologies and diversity play a key role in fostering global vision, an entrepreneurial mindset and a humanistic approach.

IE is an eminently international institution, dedicated to preparing students from 130 countries in cities that include Madrid, Segovia, San Francisco, Los Angeles, Providence, Sao Paulo, Singapore, Cape Town, and Shanghai. The diversity they offer grants students an international outlook necessary to successfully face an increasingly globalized world.

Founded in 1973, IE offers undergraduate, graduate, doctoral and executive education programs in various fields of knowledge, grouped into five schools: