MSc in Digital Marketing and CRM

The Bachelor in International Business (BIB) is designed for students who are not afraid to stand up to the challenges posed by today’s global business landscape, have the ambition to make a serious impact in shaping our society, and strive to become real changemakers in their future careers.

Through theoretical and applied courses, our Bachelor Program provides students with a solid understanding of the international business environment. The acquisition of an excellent foundation in the disciplines of management and the development of professional knowledge are assets for entering the professional sphere with confidence and serenity.

The program is accredited by the Université Catholique de Lille as a “Diplôme Universitaire”, by the French Ministry of Higher Education (VISA BAC+3) and certified with the Grade de Licence. The Bachelor in International Business, Diplôme d’Études Supérieures en Affaires Internationales, is entirely taught in English on our Lille or Paris-La Défense campuses and is designed for students interested in Management and International Business.

Three internships (10 months minimum) and an international exchange and/or professional experience abroad (3 months minimum) are part of the program as well as the possibility of taking a double degree, our triple European Bachelor’s degree or a gap year.

If the thought of moving to Lille or Paris to study at one of European’s best business schools appeals to you, then perhaps IÉSEG School of Management is the right destination.

You wouldn’t be alone in making the move. More than 80% of IÉSEG’s permanent professors are international, while just under half of its student body are foreign, with about 90 different nationalities represented.

The Grande Ecole Program

As you may well know, IÉSEG School of Management is a “Grande Ecole”, a highly selective French university with a very rigorous selection process and competitive entrance exam most students spend about two years preparing for.

IÉSEG School of Management offers a five-year Grande Ecole Program in English – which is essentially a combined degree program consisting of various professional experiences, a bachelor’s degree and a master of science in management. 

Master’s of Science

IÉSEG School of Management  offers several specialized MSc degrees in:

• International Business
• Strategy & Digital Transformation
• Fashion Management
• Digital Marketing and CRM  
• Business Analysis and Consulting
• Accounting, Audit and Control
• Finance
• Banking, Capital Markets & Financial Technology
• International Business Negotiation
• Big Data Analytics for Business
• Sustainability Management
• Entrepreneurship & Innovation

Work experience

Companies regularly recruit interns and apprentices through IÉSEG School of Management because they value the high standard of teaching at the university as well as the international dimension of many of its courses.

In fact, IÉSEG School of Management incorporates mandatory work experience within all its programs, and, thanks to the close links the university has nurtured with various industries, can help students land sought-after internships.

Fees and scholarships

Remarkably, international and French students are charged the same tuition fees, though rates vary depending on the course. Tuition fees for their full range of Masters are between 11,700 and 18,900€.A large number of merit-based scholarships are also available to students.

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