MSc in Digital Marketing and CRM Program By IÉSEG School of Management, Lille - Paris, France |Top Universities
  • Degree MSc
  • Study Level Masters
  • Study Mode On Campus
  • Duration 12 months
  • Scholarships Yes
  • Start date Sep

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The Master of Science in Digital Marketing & CRM is a one year program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM. The main objective of the program is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients. The program’s focus is on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customer’s data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

About University

IÉSEG School of Management is one of the top Business Schools in France, ranked 7th in France and 32nd overall in the 2020 Financial Times Masters in Management ranking. As a French Grande École and member of the Conférence des Grandes Écoles, IÉSEG is part of the most prestigious higher education institutions in the country.
Our origins date back to 1964 in Lille where the historical campus was established. In 2008, we opened a second campus in Paris in the Grande Arche of La Défense. Since then, we have achieved the ranking of a top 10 French Business School as well as the prestigious accolade of becoming a Grande École – one of the most respected and academically rigorous higher education programs in the world. The IÉSEG culture is born out of a passion for progress and ability, meaning that we focus all our energy on identifying the true potential from each student. We are proud of our unorthodox approach to business education and its ability to instill the key values of accomplishment, responsibility, integrity, solidarity, engagement – abilities that have been at the heart of our school since the very beginning.

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