Master in Digital Marketing & CRM

The IÉSEG Bachelor Programs offer students a top-quality education in some of the job market’s most valued fields, preparing them to enter the workforce with a running start.

Bachelor in International Business:

Our three-year bachelor program offers students a top-quality education in some of the job market’s most valued fields, preparing them to enter the workforce with a running start.
The Bachelor in International Business, is designed for students interested in management and international business. They will be taught to manage projects for international companies and to operate in complex business environments in an ethically responsible and sustainable way.

The program is accredited by the Université Catholique de Lille as a “Diplôme Universitaire”, by the French Ministry of Higher Education (VISA BAC+3) and certified with the Grade de Licence. The Bachelor in International Business, Diplôme d’Études Supérieures en Affaires Internationales, is entirely taught in English on our Lille or Paris-La Défense campuses and is designed for students interested in Management and International Business.

Three internships (10 months minimum) and an international exchange and/or professional experience abroad (3 months minimum) are part of the program as well as the possibility of taking a double degree, our triple European Bachelor’s degree or a gap year.

Bachelor in Management and Tech Design:

The Bachelor in Management and Tech Design is made for students who are eager to thrive as managers in the tech world. Through a balance of theory, learning by doing, teamwork and professional mentoring, they will become able to lead digital and technical projects under strong business constraints.

Through theoretical and applied courses, the Bachelor in Management and Tech Design provides students with a solid understanding of the tech business environment. The acquisition of an excellent and real-life grounded foundation in the disciplines of management and tech design is an asset for entering the professional sphere with confidence and serenity.

If the thought of moving to Lille or Paris to study at one of European’s best business schools appeals to you, then perhaps IÉSEG School of Management is the right destination.

You wouldn’t be alone in making the move. More than 80% of IÉSEG’s permanent professors are international, while just under half of its student body are foreign, with about 90 different nationalities represented.

The Grande Ecole Program

As you may well know, IÉSEG School of Management is a “Grande Ecole”, a highly selective French university with a very rigorous selection process and competitive entrance exam most students spend about two years preparing for.

IÉSEG School of Management offers a five-year Grande Ecole Program in English – which is essentially a combined degree program consisting of various professional experiences, a bachelor’s degree and a master in management. 

At Master degree level students can choose among 7 majors:

• Accounting
• Finance
• Marketing
• Negotiation and Sales
• General Management and Strategic Counseling
• Operation Management
• Entrepreneurship

Specialized Masters

IÉSEG School of Management offers 13 Specialized Masters:

• International Business
• Strategy and Digital Transformation
• Fashion Management
• Digital Marketing and CRM  
• Business Analysis and Consulting
• Accounting, Audit and Control
• Finance
• Banking, Capital Markets and Financial Technology
• International Business Negotiation
• Big Data Analytics for Business
• Sustainability Management
• Cybersecurity Management
• Entrepreneurship and Innovation

Work experience

Companies regularly recruit interns and apprentices through IÉSEG School of Management because they value the high standard of teaching at the university as well as the international dimension of many of its courses.

In fact, IÉSEG School of Management incorporates mandatory work experience within all its programs, and, thanks to the close links the university has nurtured with various industries, can help students land sought-after internships.

Fees and scholarships

Remarkably, international and French students are charged the same tuition fees, though rates vary depending on the course. Tuition fees for their full range of Masters are between 12,900 and 19,400€.A large number of merit-based scholarships are also available to students.

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