Bachelor of Science in Consumer Research, Analytics, and Communication Program By Illinois Institute of Technology |Top Universities

Bachelor of Science in Consumer Research, Analytics, and Communication

Bachelor of Science in Consumer Research, Analytics, and Communication

Illinois Institute of Technology

Mies (Main) Campus, Chicago, United States
  • QS World University Rankings
    444
  • Degree Other
  • Study Level Bachelors
We’ve all been there: Standing in the aisle of a convenience store, trying to decide what brand of gum to buy; or staring at the student government election ballot, wondering who we should vote for. Have you ever wondered why you might instinctively buy Heinz ketchup instead of Hunt’s? Or why people would root for the Seahawks if they have never been to Seattle? The decisions we make about everything from the gum we chew to the political candidates we back are based on a complex web of perceptions we have about ourselves and the world around us. Companies and organizations not only capitalize on these perceptions when marketing a product, they shape them by conducting market research to better understand their desired consumer base and determine their brand messaging. Who gets paid the big bucks to provide this insight? Market researchers. While most market researchers have a basic business degree, the Bachelor of Science in Consumer Research, Analytics, and Communication program at IIT will take your academic preparation to the next level. From a cognitive perspective, you’ll understand how people digest new information and make decisions. From a sociological perspective, you’ll know how best to measure those opinions, attitudes and beliefs. And from a communications perspective, you’ll be able to tailor the message about your findings to a particular audience. This degree is ideal for students who want the practicality of a business degree, but are also fascinated by human motivation and cognition. It’s a hands-on program, where the expert who guest lectures in your class first semester may end up becoming your supervisor at an internship during your senior year.