Fashion & Luxury Brand Management Program By Istituto Marangoni |Top Universities

Fashion & Luxury Brand Management

Fashion & Luxury Brand Management

  • Degree MA
  • Study Level Masters
  • Course Intensity Full Time
  • Subject Art & Design
  • Fees(GBP) 28200-
  • Start date Jan-2000

+ 2 others shortlisted this program

+ 3 others shortlisted this program

The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy. This 9-month course in Milano or Florence school or 15-month course (including placement) in London or Paris school provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organisational management of a brand within the fashion organisation – this course addresses both areas; luxury branding together with business management and organisation skills.

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