Fashion Design & Marketing

The perfect fit: designers with marketing acumen and communication flair.  This dynamic course combines creative and technical fashion design skills with an in-depth knowledge of marketing, communications, and business for the fashion industry, providing participants with both design and production skills, and relevant market information. Step into the fashion industry from both a creative and business perspective. Starting from essential and conceptual hand drawing techniques, participants of the three year course in Fashion Design & Marketing begin to develop fashion designs and learn how to further advance their own design ideas from creative research. 3They are shown how to investigate important topics in today’s apparel and fashion retail environments, including sustainability and environmental issues, and are introduced to existing and emerging technologies that inform fashion design. From an analysis of clothing manufacture through deconstruction, participants study the language of couture composition and ready to wear, progressing through various stages of the design process from the proposal of a fashion illustration, pattern making and construction, right through to the finished garment. While designing fashion collections and creating garments, participants are introduced to the main principals of marketing and understand the global luxury consumer, in order to recognise and create specific communication strategies for the fashion market.