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Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication.
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Promoting what is fashionable and making products desirable is the work of the fashion promotion and communications expert. Fashion promoters define advertising campaigns and organise promotional activity through the most appropriate communication channels that reflect and represent the image of a brand, or luxury product. They organize presentations, events, fashion shows, exhibitions, conferences, press office and public relations activities, utilising different methods of communication, media and marketing. This 9-month course in Milan or Florence school or 15-month course (including placement) in London school trains participants in technical and theoretical notions needed to create a professional communication campaign through the study of fashion and luxury marketing management, public relations, social media and advertising. Understanding the connection between consumers, the product, and the markets in which they operate is key to producing a successful communication strategy. During the course participants learn how to anticipate and respond to developments in media and communication.
Admission Requirements
6+
curriculum vitae; 2 reference letters; copy of a university diploma or school certificates with academic transcripts (for master course); or notarized photocopy of a graduation diploma and academic transcripts (must be equivalent to a UK bachelor degree) and their official translation in English, if in a language different than English (for the master’s degree courses at the London and Paris schools); *** for the London School, applicants requiring a Tier 4 General visa are required to provide an acceptable proof of their English language proficiency.
15 Months
Oct
Sep
Tuition fees
Domestic
27,900 EUR
International
30,500 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Fashion Promotion, Communication & Digital Media
Milano • The School of Fashion, Milan, Italy
15 monthsProgram duration
30,500 EURTuition Fee/year
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programs from the university
Arts and Humanities (3)
Arts Curating
Arts Curating
Fashion Design
Fashion Design
Fashion Design & Accessories
Fashion Design & Accessories
Fashion Design & Marketing
Fashion Design & Marketing
Fashion Management - Fragrances & Cosmetics
Fashion Management - Fragrances & Cosmetics
Fashion Product
Fashion Product
Fashion Styling & Creative Direction
Fashion Styling & Creative Direction
Fashion Styling & Visual Merchandising
Fashion Styling & Visual Merchandising
Interior Design / Interiors
Interior Design / Interiors
Multimedia Arts
Multimedia Arts
Product Design / Design For Products
Product Design / Design For Products
Visual Design
Visual Design
Business and Management (3)
Fashion Business
Fashion Business
Fashion Business & Buying
Fashion Business & Buying
Fashion Management & Brand Strategies
Fashion Management & Brand Strategies
Fragrances & Cosmetics Management
Fragrances & Cosmetics Management
Fragrances & Cosmetics Product and Communication
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Social Sciences and Management (3)
Fashion Business, Digital Communication & Media
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Arts and Humanities (3)
Art Management
Art Management
Communication Design
Communication Design
Contemporary Interior Design / Interior Design
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Creative Digital Media
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Curating Art & Fashion
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Design for Gaming & Virtual Reality
Design for Gaming & Virtual Reality
Digital Art Direction
Digital Art Direction
Digital Design for Immersive Experiences
Digital Design for Immersive Experiences
Fashion Design & Innovation
Fashion Design & Innovation
Fashion Design (Womenswear, Menswear, Kidswear)
Fashion Design (Womenswear, Menswear, Kidswear)
Fashion Product Management
Fashion Product Management
Fashion Styling, Creative Direction & Digital Content
Fashion Styling, Creative Direction & Digital Content
Fashion, Art & Textile Innovation
Fashion, Art & Textile Innovation
Fine Jewellery Design
Fine Jewellery Design
Interior Contract Design
Interior Contract Design
Jewellery Design
Jewellery Design
Luxury Accessories Design
Luxury Accessories Design
Luxury Accessories Design & Management
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Product & Furniture Design / Product Design
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Product Design for Human-Robot Interaction
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Sustainable Fashion and System
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Business and Management (3)
Design Management & Strategic Innovation
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Fashion & Luxury Brand Management
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Fashion Buying & Merchandising
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Fashion Omnichannel & E-commerce
Fashion Omnichannel & E-commerce
Fashion Start-Up
Fashion Start-Up
Fragrances and Cosmetics Brand Management and Licensing
Fragrances and Cosmetics Brand Management and Licensing
Jewellery and Product Management
Jewellery and Product Management
Olfactory Experience Management for the Luxury Industry
Olfactory Experience Management for the Luxury Industry
Product Management for Fragrances and Cosmetics
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Social Sciences and Management (3)
Fashion Luxury & Brand Management for Hospitality
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Fashion Promotion, Communication & Digital Media
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Luxury Hospitality & Customer Experience Management
Luxury Hospitality & Customer Experience Management
Marketing and Communication Management for Fragrances & Cosmetics
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Full-Time MBA (1)
MBA in Digital Transformation and Leadership for Fashion
MBA in Digital Transformation and Leadership for Fashion