Marketing and Business Management BA (Hons) with Placement Year 48 months Undergraduate Programme By Keele University |TopUniversities

Marketing and Business Management BA (Hons) with Placement Year

Programme Duration

48 monthsProgramme duration

Tuitionfee

59,000 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You will also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. Placement year, entrepreneurship and international study options are available on this course.

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You will also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. Placement year, entrepreneurship and international study options are available on this course.

Admission Requirements

6+
+
+
32+
Please contact Admissions for further advice - [email protected]

4 Years
Jan-2000

Domestic
37,000 GBP
International
59,000 GBP

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