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Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world.
The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Key benefits
You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
We offer in-depth studies of critical insights into marketing decision-making in a digital context.
You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.
Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Do you want to pursue a career in digital marketing? Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world.
The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Key benefits
You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
We offer in-depth studies of critical insights into marketing decision-making in a digital context.
You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.
Apply for King's Business School scholarships of up to 50% tuition fees or £10,000 for our full-time postgraduate courses.
Admission Requirements
100+
3.5+
7+
185+
69+
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree in any subject with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. We welcome applications from applicants with non-Business degrees.
1 Year
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Domestic
20,350 GBP
International
35,800 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital Marketing MSc
Strand Campus, London, United Kingdom
# 51-100QS Subject Rankings
12 monthsProgramme duration
35,800 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Key benefits
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Key benefits
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Chinese Studies Research/ option of joint PhD with HKU or NUS MPhil/PhD
Chinese Studies Research/ option of joint PhD with HKU or NUS MPhil/PhD
Contemporary India Research/ option of joint PhD with NUS MPhil/PhD
Contemporary India Research/ option of joint PhD with NUS MPhil/PhD
Culture, Media & Creative Industries Research
Culture, Media & Creative Industries Research
Defence Studies Research MPhil/PhD
Development Studies with Reference to Emerging Economies MPhil/PhD
Digital Humanities Research MPhil/PhD
Education Research MPhil/PhD
European Studies Research MPhil/PhD
Film Studies Research MPhil/PhD
Interdisciplinary Policy Studies MPhil/PhD
International Political Economy MPhil/PhD
International Relations/ joint PhD with the Institute of International Relations at the University of São Paulo PhD
Language, Discourse & Communication, option of joint PhD with HKU/NUS
Law Research MPhil/PhD
Leadership Studies with reference to Security & Development, option of joint PhD with University of Pretoria
Political Economy Research/ option of joint PhD with NUS MPhil/PhD
Politics Research MPhil/PhD
Politics and Contemporary History MPhil/PhD
Public Policy Research MPhil/PhD
Russian & Eurasian Studies PhD
Spanish, Portuguese & Latin American Studies Research MPhil/PhD
War Studies Research MPhil/PhD